Hailey Bieber knows we’re sick of celebrity beauty brands, debuts her own

[Teletubby 133,164]

Hailey Bieber new beauty brand, Rhode, is set to launch in June.

Hailey decided to go the start-up route, compiling her own team based on the insight she had gained. Rhode is funded by a small pool of investors, including One Luxury Group. “I think that as a team, we are going into it knowing that people are tired of seeing brand after brand after brand from different people and faces and celebrities,” Bieber says.
“I definitely have had my fears, for sure, because the market is so busy and so saturated. And I’ve had to, obviously, have the confidence in myself and in our brand to really feel it’s going to be something refreshing and different.”

Bieber is aiming for an aesthetic where natural beauty is prioritized and that makes the products feel “cool and attainable”.

https://www.allure.com/story/hailey-bieber-cover-interview-may-2022

[GipJo 2,851]

"I know  people are tired of it"

Process to do it anyway

[Married the Night 3,955]

The last thing the world needs. 

[Cruelty 5,887]

[InTheCloset 17,745]

Serving 'The last thing the world needs is another beauty brand, but thats too bad.'

[bionic 41,546]

Just now, Married the Night said:

The last thing the world needs. 

That's too bad

[Healed My Heart 39,510]

 

 

[BBhomemaker 5,611]

I’m not sorry but It’s ugly, i don’t see any coolness about it at all. 
Looks like a mini challenge on rpdr. I put myself at the place of a costumer…i wouldn’t want to look like her (especially the last pic)

[Mother of Puppies 35,541]

Everyone is after the $$$

 

 

once u have the money, u can just hire people who do all the work for you.

[Dojo 19,365]

uh oh seems like the other girlies have some competition

 

[Wolf 1,328]

I remember that one tweet which said she's the personification of the color "beige" 

[NichuuB 43,788]

14 minutes ago, Wolf said:

I remember that one tweet which said she's the personification of the color "beige" 

oh wow

[Guest]

No. I will keep buying Maybelline, Rimmel, Max Factor, Mac, Nars, Bobbi Brown and all vintage brands that have been here for a long time 

[Dojo 19,365]

1 minute ago, AnnaNicoleSmith said:

No. I will keep buying Maybelline, Rimmel, Max Factor, Mac, Nars, Bobbi Brown and all vintage brands that have been here for a long time 

budget queen 

[Dojo 19,365]

41 minutes ago, Wolf said:

I remember that one tweet which said she's the personification of the color "beige" 

what does beige means?  it already sounds funny