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Gwen Stefani Launches Beauty Line


Franch Toast

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Franch Toast

A search of the "GXVE" trademark reveals the following info:

"

Trademark by GS Beauty, LLC

Nail polish; nail polish remover; nail care preparations; cosmetics, namely, color cosmetics; eyeshadow; blush; facial concealer; foundation; skin bronzer; face powder; eyebrow colors; eyeliner; mascara; lipstick; lip gloss; lip balm; makeup primers; cosmetic facial blotting paper; make-up for the face and body; make-up kits comprised of lipstick, lip gloss, eyeshadow, foundation; make-up removing tissues impregnated with make-up removing prep...

Make-up bags sold empty; cosmetic bags sold empty; wash bags sold empty for carrying toiletries; duffel bags; backpacks, book bags, sports bags, bum bags, wallets and handbags; travelling bags; weekend bags; clutch bags, wristlet bags, and bangle bags; carry-all bags; unfitted pouches and bags for carrying face masks

Make-up brushes; cosmetic brushes; exfoliating mitts; Mitts used for makeup application; abrasive mitts used for skin care purposes; sponge applicator for applying makeup; sponges used for applying makeup

Knit face masks being headwear

Hair clips; barrettes"

https://trademark.trademarkia.com/gxve-90525261.html

Haus Labs who? 

She/Her/Hers
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RichAssPiss

I seriously hope she has dropped the Asian stereotype imagery. She continued using it to sell perfume for years. I hope it's just rocker chic, not "kawaii" as her other beauty products have been

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ShayCristoforo

Hope it's just a focus on skincare. Cuz her skin is flawless for her age- and for any age really. That could really entice people.
I'm not sure if she would be an authority for makeup though lol, so hopefully not that. 

Get the pinot ready, because it's turtle time.
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Franch Toast
9 minutes ago, ShayCristoforo said:

Hope it's just a focus on skincare. Cuz her skin is flawless for her age- and for any age really. That could really entice people.
I'm not sure if she would be an authority for makeup though lol, so hopefully not that. 

Realistically, her skin is flawless because she has access to top-notch treatments––not only Botox and fillers, but also laser therapy and other procedures. I'm not sure how much of it is actual skincare, though I've heard she takes excellent care of her skin (vigilant about sunscreen, washes off her makeup every night, etc.). 

Based on the trademark, I'm guessing she's going for the whole shebang, but we'll see if she starts off small like Haus Labs or launches a range of things out of the gate. 

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ShayCristoforo
2 minutes ago, Franch Toast said:

Realistically, her skin is flawless because she has access to top-notch treatments––not only Botox and fillers, but also laser therapy and other procedures. I'm not sure how much of it is actual skincare

Very true. But people will ignore that because, marketing lol.

Just like how the Kardashians have fooled people into thinking their aesthetics are naturally attainable by buying tubes, and balms and bottles of whatever.  

Get the pinot ready, because it's turtle time.
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TimisaMonster
1 hour ago, ShayCristoforo said:

Hope it's just a focus on skincare. Cuz her skin is flawless for her age- and for any age really. That could really entice people.
I'm not sure if she would be an authority for makeup though lol, so hopefully not that. 

This...she's so ageless you'd think a skincare brand would be more in line with her brand than just another makeup brand

Stream my new single, 💜"Heartbeat"💜, on Spotify!
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Franch Toast
10 minutes ago, TimisaMonster said:

This...she's so ageless you'd think a skincare brand would be more in line with her brand than just another makeup brand

From the stuff that's been leaked, it looks like it's everything from makeup (full line) to nail polish to skincare to makeup mirrors to pouches, etc. But who knows what she'll start with. The products are named after her song lyrics/things specific to her, such as Anaheim Shine, Original Me, Eye See In Color, Xtra Sauce, Double Dippin', Hella On Point, Line It Up, What U Workin' With...

And actually, she used to work at a makeup counter as a teenager, and she's always loved makeup, so makeup is pretty on-brand for her. She's known for her signature red lip. 

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ProfessionalClown
2 hours ago, RichAssPiss said:

I seriously hope she has dropped the Asian stereotype imagery. She continued using it to sell perfume for years. I hope it's just rocker chic, not "kawaii" as her other beauty products have been

It was harajuku fashion she learned from fans in Tokyo who introduced her to it. It’s not a stereotype. Many Japanese fans were open about sharing their fashion with her and her sharing it with the media. 

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