RAMROD 107,752 Posted December 13, 2021 Share Posted December 13, 2021 A book by Billie Eilish seemed like a great bet. One of the most famous pop stars in the world, Ms. Eilish has 97 million followers on Instagram and another 6 million on Twitter. If just a fraction of them bought her book, it would be a hit. But her self-titled book has sold about 64,000 hardcover copies since it came out in May, according to NPD BookScan, which tracks most printed books sold in the United States — not necessarily a disappointing number, unless Ms. Eilish got a big advance. Which, of course, she did. The book cost her publisher well over $1 million. Even having one of the biggest social-media followings in the world is not a guarantee. “The only reliable part about it,” said Shannon DeVito, director of books at Barnes & Noble, “is that it’s unreliable.” “It’s become more and more important as the years went on,” said Marc Resnick, executive editor at St. Martin’s Press. “We learned some hard lessons along the way, which is that a tweet or a post is not necessarily going to sell any books, if it’s not the right person with the right book and the right followers at the right time.” In an effort to mitigate these issues, some book contracts now specify the number of posts required before and after a book is published. https://www.nytimes.com/2021/12/07/books/social-media-following-book-publishing.html So, what's the issues? Perhaps Gen Z doesn't read? (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ 𝐿𝓊𝓃𝒶𝓇 𝐿𝒶𝓇𝓇𝓎'𝓈 𝒹𝑜𝓌𝓃 𝓉𝒽𝑒𝓇𝑒 𝒷𝑒𝓇𝓇𝒾𝑒𝓈 (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
Chlorine 47,976 Posted December 13, 2021 Share Posted December 13, 2021 Gen z illiteracy confirmed Link to post Share on other sites More sharing options...
Meat 18,962 Posted December 13, 2021 Share Posted December 13, 2021 I don’t think her fanbase will run to buy a book so it’s not surprising Link to post Share on other sites More sharing options...
Stephen 30,420 Posted December 13, 2021 Share Posted December 13, 2021 Now I'm just imagining the serve when Gaga writes a proper book Link to post Share on other sites More sharing options...
doraemon 989 Posted December 13, 2021 Share Posted December 13, 2021 maybe a photobook like GAGAxTERRY back in 2011 would be better? Link to post Share on other sites More sharing options...
FentyGa 14,340 Posted December 13, 2021 Share Posted December 13, 2021 i mean she hardly promoted it, so Link to post Share on other sites More sharing options...
ProfessionalClown 10,647 Posted December 13, 2021 Share Posted December 13, 2021 I didn’t even know it existed??? I woodiness bought it Link to post Share on other sites More sharing options...
Serial Chiller 8,044 Posted December 13, 2021 Share Posted December 13, 2021 Why would she write a book at this stage? No offense but the majority of young people are not gonna rush to buy a book with words. Link to post Share on other sites More sharing options...
CyanDante 6,027 Posted December 13, 2021 Share Posted December 13, 2021 It would sell if there were some tiktok dances attached with it. I'm not very good with Social Mediaᵀᴹ Link to post Share on other sites More sharing options...
PartySick 155,544 Posted December 13, 2021 Share Posted December 13, 2021 It's 2021, who reads? 🧡The blindfold's off my eyes, all I see for me is better days🧡 Link to post Share on other sites More sharing options...
boyerased 2,883 Posted December 13, 2021 Share Posted December 13, 2021 Didn’t know about this… like a book with words? Her fanbase skews young so it’s not as safe a bet as let’s say Mariah with her memoir. Link to post Share on other sites More sharing options...
salty like sodium 1,301 Posted December 13, 2021 Share Posted December 13, 2021 3 hours ago, RAMROD said: A book by Billie Eilish seemed like a great bet. One of the most famous pop stars in the world, Ms. Eilish has 97 million followers on Instagram and another 6 million on Twitter. If just a fraction of them bought her book, it would be a hit. But her self-titled book has sold about 64,000 hardcover copies since it came out in May, according to NPD BookScan, which tracks most printed books sold in the United States — not necessarily a disappointing number, unless Ms. Eilish got a big advance. Which, of course, she did. The book cost her publisher well over $1 million. Even having one of the biggest social-media followings in the world is not a guarantee. “The only reliable part about it,” said Shannon DeVito, director of books at Barnes & Noble, “is that it’s unreliable.” “It’s become more and more important as the years went on,” said Marc Resnick, executive editor at St. Martin’s Press. “We learned some hard lessons along the way, which is that a tweet or a post is not necessarily going to sell any books, if it’s not the right person with the right book and the right followers at the right time.” In an effort to mitigate these issues, some book contracts now specify the number of posts required before and after a book is published. https://www.nytimes.com/2021/12/07/books/social-media-following-book-publishing.html So, what's the issues? Perhaps Gen Z doesn't read? 3 hours ago, Frank Potion said: Gen z illiteracy confirmed 2 hours ago, doraemon said: maybe a photobook like GAGAxTERRY back in 2011 would be better? Isn't it already pretty much a photobook ? Her website says it's a "visual narrative journey" through her life. Billie knows her audience can't read But also who would pay 35$ for a Billie Eilish book?! That's almost as much as a vinyl, no thanks. Link to post Share on other sites More sharing options...
SharkmanthaC 111,979 Posted December 13, 2021 Share Posted December 13, 2021 1 hour ago, PartySick said: It's 2021, who reads? Me. Although I feel like it’s taking me forever to get through HOG. OT: Did she promote it? I don’t follow her but usually there is discussion here about her and I don’t recall seeing anything about it. she/her/hers Link to post Share on other sites More sharing options...
PartySick 155,544 Posted December 13, 2021 Share Posted December 13, 2021 10 minutes ago, SamanthaC said: Me. 🧡The blindfold's off my eyes, all I see for me is better days🧡 Link to post Share on other sites More sharing options...
TheSlash 14,539 Posted December 13, 2021 Share Posted December 13, 2021 1 hour ago, Serial Chiller said: Why would she write a book at this stage? No offense but the majority of young people are not gonna rush to buy a book with words. It's a picture book . 13 minutes ago, SamanthaC said: Me. Ew, David! Link to post Share on other sites More sharing options...
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