Scooter Braun thought Taylor Swift wouldn't re-record her albums

[COOOK 76,406]

" Unsurprisingly, Braun and private equity backers that included Carlyle soon wanted out of the investment. While shopping the masters around, they told potential acquirers that Swift might not actually follow through on her threats, and the publicity generated by her ire only boosted listening of the old catalogue, according to three people approached to buy the asset.

“The message was: the controversy has been great for us. Every time she lights us up online, people go listen to those songs”, said one of these people. That pitch sounded reasonable enough. After all, what currently charting pop star would bother spending years of their life recreating decades-old work? As it turns out, Swift’s above average level of determination has kicked off one of the most interesting experiments in modern music history. One of the most commercially successful artists of the past decade is painstakingly creating a copy of her first six albums.

“To extract maximum value from music assets you absolutely need, if not co-operation from the artist, you at least need them to not be actively angry,” was the summary of one fund manager who passed buying on the catalogue. "

[Flux 102]

and....what do you know? This girl will always find a way out. Kudos to Taylor and I'm excited to hear the new songs 

[Blastertoyo 22,728]

1 hour ago, COOOK said:

One of the most commercially successful artists of the past decade is painstakingly creating a copy of her first six albums.

Doesn’t sound very painstaking tbh 

she just has to work on the “from the vault” songs, the others are essentially just covers of her own songs.

she’s making millions making covers of her old songs 

doesn’t sound that painful 

[Taylucifer 5,154]

bonk, no thoughts, head empty

Spoiler

she wouldn't say anything if she wasn't going to do something about it

 

[hELXIG 43,094]

Hell YES I am LIVING for this 

You f.ucking show him Taylor! All those mfers who were selling her sh.it, calling her bluff, saying it would only boost streams for the new potential buyer. And she went and put in an incredible amount of work and is winning the battle. We love so see it. F.uck yes.

[Dojo 19,365]

 

i can't express enough how f**** happy and pleased i am at how this turned out!

she gave those f***ers and all the di**s that behave like them in the industry and IRL a very valuable lesson and i am living for it. 

We can learn from Tay and her legendary determination as well

Cheap minded bitches will try to mess w you and that ain't right so rise above and let them know you ain't a hoe to mess around with! periadtt

 

[Bijobual 31]

As someone who works in a creative field, I can understand why she did this. I'm not a fan of hers, but for someone to scoop up your lifes work and make millions of dollars off of you must smart.

 

Even though I don't care for her music, I admire her work ethic and discipline. I WISH I was a 5th as motivated as she is. No one could ever say she was lazy.

 

BTW RHianna, where dat new album BB

[DoremonLove 8,147]

I dont like her or her music but i really support her decision n motovation to do this with amazing tactic of relesing vault tracks. I have 1st hand experience in ppl stealing away ur work and its good tht she has the power to take back whats rightfull hers.

[A MESS 3,938]

Heaven has no rage, like love to hatred turned, nor hell a fury, like a woman scorned

[TheSlash 14,539]

It's what they deserve

As Taylor once said, sh!t people are buying music as if it was real estate and now Taylor's giving them her middle finger and builds a whole new neighborhood full of estates

[Kimmo 80,775]

People don’t like to hear it but Taylor is definitely the MOST dedicated artists… AND THATS ON PERIOD!!!!