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Kanye made $12M from DONDA's rollout


COOOK

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COOOK
45 minutes ago, pachinko said:

Is this a lot of money or no for his standards? 

in a nutshell: he only gets a tiny portion compared to what his label gains from music sales and streams, whereas with tours and merch he gains much more so this was a pretty smart business move for him: with these three successful listening parties of an album that's yet to be released, he gained much more than what he'll probably gain from that album's sales and streams. At the same time the sale of that Yeezy x GAP red coat made him gain like $7M

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Ziggy
2 minutes ago, COOOK said:

in a nutshell: he only gets a tiny portion compared to what his label gains from music sales and streams, whereas with tours and merch he gains much more so this was a pretty smart business move for him: with these three successful listening parties of an album that's yet to be released, he gained much more than what he'll probably gain from that album's sales and streams. At the same time the sale of that Yeezy x GAP red coat made him gain like $7M

Exactly: it’s a pretty ingenious marketing tactic in the streaming era even if dumb, ridiculous, and frustrating on a moral level for him being a dingus lol

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