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Kanye's 'Donda' rollout is bringing in millions


Teletubby

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Teletubby

While fans wait, the rapper has been raking it in.

On July 22, West filled Atlanta's Mercedes-Benz Stadium with 42,000 fans who paid between $25 to $100 a ticket for a Donda listening party. The party was livestreamed by Apple Music.  2 weeks later, West held another event, broke Apple Music livestream records with 5.4 million viewers and drove about $7 million in in-person merchandise sales.
The listening parties in Atlanta grossed between $1.5 million and $2.7 million apiece for the rapper. 

All of the attention has driven interest in West's catalog: In the 22-day period between July 19 and Aug. 9, on-demand U.S. streams of his music rose 37% over the previous 22-day period, generating an additional $350,000 in income on top of what the prior period had brought in.

West also has a deal with Apple Music that will let the company stream the listening events again once Donda comes out.

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