Teletubby 151,155 Posted July 6, 2021 Share Posted July 6, 2021 Kim Kardashian is shutting down KKW Beauty but will come back with new brand (she probably will drop the 'W' amid divorce from Kanye West). "You b*tch!" ~ Rat Boy Link to post Share on other sites More sharing options...
weed 74,416 Posted July 6, 2021 Share Posted July 6, 2021 I get why she would keep West for her children’s sake, but hope she drops it. Excited for the new packaging and everything (despite never buying a product by her ever lol). Link to post Share on other sites More sharing options...
Reid LePage 4,865 Posted July 6, 2021 Share Posted July 6, 2021 Good for her, this is appreciated a lot! Link to post Share on other sites More sharing options...
ShayCristoforo 10,607 Posted July 6, 2021 Share Posted July 6, 2021 Imagine being able to do this, and still retain loyalty. That is a literal dream for any business. She’s got it. Get the pinot ready, because it's turtle time. Link to post Share on other sites More sharing options...
Runway 27,876 Posted July 6, 2021 Share Posted July 6, 2021 We love you queen! Link to post Share on other sites More sharing options...
Sneaky Oliver 22,235 Posted July 6, 2021 Share Posted July 6, 2021 She could just rename it to KK Beauty instead is she really divorcing? Then why did she sign it as Kardashian West ? Link to post Share on other sites More sharing options...
Chlorine 47,976 Posted July 6, 2021 Share Posted July 6, 2021 KK beauty doesn’t sound as good, and I think it’s too rife for trolling. Wonder what they’ll rename it to… but good for her anyways. Her branding is always on point. Link to post Share on other sites More sharing options...
littlepotter 75,153 Posted July 6, 2021 Share Posted July 6, 2021 Hope her new husband's last name doesn't start with a K chaeri pls Link to post Share on other sites More sharing options...
Living 1,583 Posted July 6, 2021 Share Posted July 6, 2021 Tbh it’s probably just not doing well, it’s a very saturated market and you don’t need to close a company down to change the name if it’s all becuase of the ‘W’. Although, how they went with KKW beauty as a name is… how did no one in the room think ‘doesn’t that look a bit like.. 👀’ Link to post Share on other sites More sharing options...
gabeoz 7,915 Posted July 6, 2021 Share Posted July 6, 2021 I get why she’s doing it, but it’s really interesting to me that something similar is happening to Kylie Cosmetics. Not changing the name but they’ve completely taken down their store and have a countdown to relaunch the brand. Link to post Share on other sites More sharing options...
GucciGa 3,729 Posted July 6, 2021 Share Posted July 6, 2021 She doesn't need kanye's name. 😇 Link to post Share on other sites More sharing options...
COOOK 76,406 Posted July 6, 2021 Share Posted July 6, 2021 24 minutes ago, Sneaky Oliver said: She could just rename it to KK Beauty instead is she really divorcing? Then why did she sign it as Kardashian West ? Thought this too but maybe dropping West from her name will be official/legal before her announced August 1 date Link to post Share on other sites More sharing options...
RenegAde 19,656 Posted July 6, 2021 Share Posted July 6, 2021 16 minutes ago, Living said: Tbh it’s probably just not doing well, it’s a very saturated market and you don’t need to close a company down to change the name if it’s all becuase of the ‘W’. Although, how they went with KKW beauty as a name is… how did no one in the room think ‘doesn’t that look a bit like.. 👀’ She definitely trying to relaunch and rebrand and from a business perspective I guess this is the safest way to do it is without loosing consumers Link to post Share on other sites More sharing options...
gag 22,449 Posted July 6, 2021 Share Posted July 6, 2021 I don’t think it has anything to do with the name tbh. It’s closing because there are issues between them and Seed Beauty, the manufacturer, though I wouldn’t be shocked if she used it as an opportunity to rename the brand. Lawsuits with Seed Beauty is also why Kylie Cosmetics has stopped functioning and went under reconstruction as well: https://www.cosmeticsbusiness.com/news/article_page/Seed_Beauty_sues_Coty_and_King_Kylie_over_Kylie_Cosmetics_trade_secrets/167223 headspin, happiness, DE̤̣A̢̯͔̘T͏͙̗̟̫H̗̙͡ͅ Link to post Share on other sites More sharing options...
IllusionLover 6,842 Posted July 6, 2021 Share Posted July 6, 2021 44 minutes ago, littlepotter said: Hope her new husband's last name doesn't start with a K Lmao same, KKK beauty would be a mess I feel she could change the name to "Kim K." to prevent mess. 13 | this is my dancefloor i fought for, your voice is louder, it echoes Link to post Share on other sites More sharing options...
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