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Kim Kardashian is shutting down KKW Beauty on August 1st


Teletubby

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Teletubby

Kim Kardashian is shutting down KKW Beauty but will come back with new brand (she probably will drop the 'W' amid divorce from Kanye West).
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"You b*tch!" ~ Rat Boy
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weed

I get why she would keep West for her children’s sake, but hope she drops it. Excited for the new packaging and everything (despite never buying a product by her ever lol). 

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ShayCristoforo

Imagine being able to do this, and still retain loyalty. 
That is a literal dream for any business. She’s got it. 

Get the pinot ready, because it's turtle time.
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Sneaky Oliver

She could just rename it to KK Beauty instead :saladga: is she really divorcing? Then why did she sign it as Kardashian West ?

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Chlorine

KK beauty doesn’t sound as good, and I think it’s too rife for trolling. :triggered:

Wonder what they’ll rename it to… but good for her anyways. Her branding is always on point. 

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littlepotter

Hope her new husband's last name doesn't start with a K :green:

chaeri pls
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Living

Tbh it’s probably just not doing well, it’s a very saturated market and you don’t need to close a company down to change the name if it’s all becuase of the ‘W’.

 

Although, how they went with KKW beauty as a name is… how did no one in the room think ‘doesn’t that look a bit like.. 👀

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gabeoz

I get why she’s doing it, but it’s really interesting to me that something similar is happening to Kylie Cosmetics. Not changing the name but they’ve completely taken down their store and have a countdown to relaunch the brand. 

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COOOK
24 minutes ago, Sneaky Oliver said:

She could just rename it to KK Beauty instead :saladga: is she really divorcing? Then why did she sign it as Kardashian West ?

Thought this too but maybe dropping West from her name will be official/legal before her announced August 1 date 

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RenegAde
16 minutes ago, Living said:

Tbh it’s probably just not doing well, it’s a very saturated market and you don’t need to close a company down to change the name if it’s all becuase of the ‘W’.

 

Although, how they went with KKW beauty as a name is… how did no one in the room think ‘doesn’t that look a bit like.. 👀

She definitely trying to relaunch and rebrand and from a business perspective I guess this is the safest way to do it is without loosing consumers 

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gag

I don’t think it has anything to do with the name tbh. It’s closing because there are issues between them and Seed Beauty, the manufacturer, though I wouldn’t be shocked if she used it as an opportunity to rename the brand.

Lawsuits with Seed Beauty is also why Kylie Cosmetics has stopped functioning and went under reconstruction as well:

https://www.cosmeticsbusiness.com/news/article_page/Seed_Beauty_sues_Coty_and_King_Kylie_over_Kylie_Cosmetics_trade_secrets/167223

headspin, happiness, DE̤̣A̢̯͔̘T͏͙̗̟̫H̗̙͡ͅ
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IllusionLover
44 minutes ago, littlepotter said:

Hope her new husband's last name doesn't start with a K :green:

Lmao same, KKK beauty would be a mess 

I feel she could change the name to "Kim K." to prevent mess.

13 | this is my dancefloor i fought for, your voice is louder, it echoes
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