The Nicki Minaj Atlantic Conspiracy

[Bebe 17,093]

 

So it's a little old now, but still interesting to me. 

For those unfamiliar, the story is that Atlantic Records had been trying to take down and replace Nicki Minaj for years. We know there is truth behind this considering female rappers came out and advised they had been offered large amounts of money to be signed and then diss Nicki Minaj.

UK Rapper Lady Leshurr spoke out about a deal Atlantic Records offered her:

"It's all about integrity. Don't just take things because it looks good right now. What is it gonna look like in five years to come? Ten years to come? I felt specific deals that was offered to me, they would have fizzled out within two years.

The first offer, massive, incredible amounts of money. I've never seen money like that, £250,000," she continued. "Offered a record label deal with Atlantic who just kept trying to persuade me to do a diss track to Nicki Minaj. I didn’t know Nicki Minaj then, like personally, we never spoke or anything like that. I knew of her come up, I've seen her journey, and I just thought she was amazing."



Rappers CupcakKe and Angle Haze also discussed that they were offered similar deals:



Remy Ma also signed with Atlantic. This video demonstrates a list of times Remy spoke well of Nicki, said they spoke regularly, showed tweets between them congratulating each other. I time stamped the video at the part that shows a week before Shether dropped Remy was talking about how Nicki has done nothing to her.

Note that both Remy and Azealia have said Nicki reached out to collaborate with them both, but Remy turned down the offer saying the track wasn't her.
 

 

Then Cardi B came out, also signed to Atlantic, she was a popular personality on Love & Hip Hop and was an aspiring rapper. She was not taken very seriously and her rap career was kind of laughed off before Bodak Yellow. She did interviews with popular hip-hop radio show "The Breakfast Club" in which radio host Charlemagne The God said about her music "You're not taking yourself to seriously, like if you where taking yourself all serious like 'i'm the greatest rapper alive' people would be like 'girl sit down'" or her interview with Hot 97 when they literally scoffed when she said she wanted to take rapping seriously and Ebro even said "Your rapping sometimes, we need to work on that" (Time stamped video below).

 

 

Then Shether dropped and Remy started talking about how Nicki was trying to stop her bag, Remy brought Cardi and other female rappers on stage with her and not too long after Bodak Yellow dropped. The Breakfast Club did a whole "Cardi B #1 for The Culture" push and other big New York hip hop radio stations also followed with this narrative.

There is an idea that Remy was paid to diss Nicki Minaj, hurt her credibility, make her the "Bad Guy", destroy Nicki's foothold over female rap and then aggressively push Cardi B (who already had a fanbase with their target audience through Love & Hip Hop) as the new hot female rapper by paying radio stations for "interviews" (read: "we will pay for her to be on your show for promo, but what we are really asking is for you to promote and play her music non-stop) and heavily marketing her.

Charlemagne The God even received a plaque for Bodak Yellow from Atlantic Records once it went multi-platinum. Rapper Azealia Banks commented on how weird that was.

 

There is more to this but these are the basic facts. I won't go into the whole Motorsport drama here either, which saw Nicki thrown under the bus, because although it is relevant it would take too long to dive into.

What do you think though? Do you believe that Remy was paid to diss Nicki and take her down so they could promote Cardi to replace her, or do you think Nicki brought herself down?

 

[MJHolland 12,725]

I mean it’s definitely possible and not out of the picture, but as a former Nicki stan, she hurts her image for free so I’d feel stupid paying someone that much money to try lol

[Reject False Icons 4,766]

Before knowing Nicki’s actions with offenders and pdf files

I always though it was true, they were trying to play her as the bad guy and promote another female rappers.

even though most of the people didn’t care about proof, they just supported the rapper they liked the most

[bionic 49,674]

Nicki is often her own worst enemy, just like Azealia. I expect Atlantic probably are trying to capitalize on it, but why stop your enemy in the middle of making a mistake?  

[SharGaga 2,906]

Nicki definitely bit the bait when the whole nicki hate train was going on. She became a parody version of herself on Queen Radio fighting hate with even more hate. It showed how fragile she is and how she thinks of herself as superior sometimes. I'm happy she's on hiatus and staying out of drama. 

[Ricardo 7,785]

but why are they trying to bring her down?  could someone care to explain

[weed 73,705]

how much did Nicki pay you to post this?

[JRCF29 8,194]

Do we really think that CtG would have conspired with Atlantic to screw Nicki Minaj over so he could get a platinum record to hang on the studio wall?

I know someone who used to work for rock bands and pop/rock singers, and they have a couple of gold records from bands like Godsmack, literally Cardi probably asked them to send him one for promoting her on the show or because they're friends. Doesn't make it a conspiracy??

[Andreu 37,216]

Too many coincidences for it to be a coincidence

[Jewels n Drugs 4,629]

30 minutes ago, Ricardo said:

but why are they trying to bring her down?  could someone care to explain

Shes a powerful black woman 

[Jewels n Drugs 4,629]

They really tried to take down my sister smh 

[Vico 66]

May be some thruth but Nikki also put fuel to the fire. She became her worst enemy... She became to vile and jealous and encouraged trolls trolling Cardi. She was just difficult to like or defend... Her toxicity came of blatantly and the jealousy chillleee.. Dissing everything and everyone and the disrespect towards her predecessors esp Lil Kim Ddnt help either. Therefore Nikki unintentionally collaborated with her Label, Atlantic, against herself. 😂😂😂😂

[Bebe 17,093]

12 minutes ago, Ricardo said:

but why are they trying to bring her down?  could someone care to explain

It's the music BUSINESS. Nicki had a monopoly on the female rap game for almost a solid decade. Whenever anyone wanted a rapper on their song it was Nicki Minaj and she had her own hit songs too. She was, and still is, highly profitable. Of course Atlantic (or any record label) wanted a piece of that "Female Rap" pie. 

If McDonald's is in your neighbourhood selling thousands of burgers a day, eventually Burger King is going to be eyeing up your neighbourhood wanting to cash in too.

So how do you get into that lucrative market? Iggy Azalea did well, but she was "too pop" and couldn't cross over successfully into the more core hip hop base which affected her later on. Other rappers like Young M.A had a lot of respect with a core hip-hop base but don't have the pop crossover appeal.

I think a lot of labels felt stuck, you market a female rapper as "pop" then Nicki is going to collaborate with the hottest rappers of the moment and maintain that hype and respect of the core hip hop fans. You market a female rapper as a more "authentic" rapper and Nicki is going to collaborate with Ariana or Katy and is going to have the mainstream appeal. Nicki is going to defend her market space the way any business would.

If you target Nicki's credibility with the core hip-hop fans (by, for example, getting a respected hip-hop veteran to release a killer diss track) and then follow that up by marketing a female rapper that already has a following with your target demographic and aggressively push her into the mainstream then it's an attack on both fronts. Maybe then your artist can have the monopoly on the market, or at least a sizeable share.

[Runway 27,876]

I think people just lost interest in her. Honestly this sounds like a piece a barb wrote to justify Nickis downfall and belittle Cardi’s popularity. You can’t buy a career forever. Cardi is showing staying power, despite haters writing her off since 2019

[xoxo Craig 55,649]

I really don't care. Nicki has a bad attitude and supports all the wrong people. From dating a murder and sex offender to collaborating with one of the most prolific child sex offenders in music since R.Kelly, Nicki has shown her true colours these past few years and people are starting to see it. And before anyone says that "oh you're blaming a woman for a man's mistakes" no I'm not. You have a choice to either call these people out and don't involve yourself with murderers, or completely throw yourself into them - she chose the later.

Maybe there was a mission to take her down when she was popular, but she's done that all by herself now. Its no secret that females get pitted against eachother in music and its extremely worse in rap/hip-hop. Even the guys can't escape from that. Its all drama and part of the reason why rap was so popular. It became less about speaking truths and more about who can throw the biggest shade towards eachother. 

But the reason why Nicki has fallen off the face of the earth is not because Meg is popular, or because Cardi has 3 number one songs... its because the issues lie with Nicki.