ROM 2nd biggest audience gainer today

[pdaines 209]

On 11/16/2020 at 3:05 AM, Sour Candy said:

but why

Songs do this all the time. It's because charting on a genre chart is based on the number of spins that a song is getting, not the total audience airplay. So a song can fall off the pop chart while it's still getting 4 or 5 million audience impressions, while another song stays on the chart that is only getting 2-3 million impressions. Then some stations drop the song or play it less while others do the opposite.

Even if a song is consistently falling, it's not going to fall every single day. It will ebb and flow as it falls. You know, there will be noise/random variation. If you look at the numbers on a week by week basis, then you will see a lot less noise. Songs tend to have pretty consistent and predicable looking radio growth and decline curves when you zoom out and look at the big picture. There's a bit of variation, but true game changers that really fundamentally change the trajectory of a song tend to be quite rare. 

Million Reasons had such an event, where it was really given a second look by radio in the month or so after the super bowl. Shallow had a very noticeable resurgence after the Oscars. But that kind of real second wind on radio (which requires many radio programmers to do the same thing) is exceptionally rare outside of the context of a major cultural event which can boost the fundamental public demand for a given song.