Why did Troy stop managing Gaga?

[Lava 3,201]

I've been reading up on past album eras out of boredom and nostalgia and have recently reached ARTPOP. I love the album of course, and its honestly funny to me how people call it a masterpiece now, but back then so many people talked **** on it. Anyways, can someone give me a clear reason on why Troy stopped being her manager right before the release? Not that "creative differences" bullshit. I know it greatly affected the ARTPOP era and promo, etc. When did she hire Bobby, as well?

[BlondeQueenOfGGD 25,454]

He expected her to always pump out hit after hit, and when he saw that Gaga was slightly underperforming he left her. He’s a real asshole for leaving her right before the album launch. And thankfully we have Bobby now, he sees Gaga as a friend first, Troy saw her as a money making machine and it’s his fault her hip broke.

[Prostitute Barbie 4,076]

Because she was nothing but a plastic doll to him. He played with her and it hurt her 

[27monster27 12,037]

Troy started being mad with Lady Gaga starting around the time of Born This Way not being as successful as originally hoped.* He allegedly made Lady Gaga's 2012 Grammy submissions be messy on purpose as a punishment for her. Fast forward to late 2012/early 2013. Based on what some members on her have said, Troy Carter was against C2C happening because it was not a pop record. Then fast forward to mid/late 2013. By this point, ARTPOP was not making as much money as Troy wanted. As a result, he betrayed Lady Gaga, and made it look like she betrayed him instead to make her look bad.

 

*Not that Born This Way wasn't a successful album, of course.

[27monster27 12,037]

As for Bobby coming into the picture, it was somewhere around the time of G.U.Y.

 

NOTE: This is only theoretical, but around the time that Troy Carter was in charge of Spotify, many of Lady Gaga's songs were not appearing immediately when searched for. I hate to be someone who pushes conspiracy theories, but there definitely are some understandable suspicions surrounding this. I was using Spotify on someone else's phone at the time, and I can confirm that some of her songs did not readily come up, to the point that me and some friends actually thought that some of her songs were not on Spotify.

[Lava 3,201]

2 minutes ago, Cersei Lannister said:

Because she was nothing but a plastic doll to him. He played with her and it hurt her 

elaborate, please.

[mightyriverz 2,080]

3 minutes ago, Lava said:

elaborate, please.

AM I E IE IE IE IE I P PLASTIC
P PLASTIC DO O O O OLL PLA PLASTIC TECNOLOGIC

[Prostitute Barbie 4,076]

7 minutes ago, Lava said:

elaborate, please.

He only cared about how much money he could make out of her and didn’t concern himself about her vision for her own career! She said herself at the time  that these people only care about how many millions and billions of dollars they can make. I can’t prove it because I’m not involved with them but I think it’s pretty much certain that all or most of her ARTPOP plans would have gone through if he hadn’t caused such a mess for her. She had just come out of an extremely stressful year with her injury and was being sued by her assistant and when ARTPOP didn’t do so hot he probably said f*ck this and stopped supporting her. 

[Delulu Rogers 7,088]

7 minutes ago, Cersei Lannister said:

He only cared about how much money he could make out of her and didn’t concern himself about her vision for her own career! She said herself at the time  that these people only care about how many millions and billions of dollars they can make. I can’t prove it because I’m not involved with them but I think it’s pretty much certain that all or most of her ARTPOP plans would have gone through if he hadn’t caused such a mess for her. She had just come out of an extremely stressful year with her injury and was being sued by her assistant and when ARTPOP didn’t do so hot he probably said f*ck this and stopped supporting her. 

This always confused me though. He left her during the release day of ARTPOP right? The day of the YouTube music awards? At that point nobody knew how ARTPOP would perform or be received. All we had at that point was applause which was very successful. Not saying you’re wrong but I just don’t understand how the reason could be because ARTPOP didn’t perform well when he left her way before the backlash and underperformance of the album. Also, for him to have left her in November, things were probably awful for months in advance too, way before applause was released. I think he just wasn’t interested anymore and didn’t like with how experimental ARTPOP was shaping up to be. 

[migamiga 12,101]

He thought Meghan was the bigger star 

but in all honesty, no one really knows. Gaga has said that he did not seem to care about her well being and only saw her as a money making tool. She alleged that when she broke her hip, he abandoned her and spent more time focusing on other artists- to which gaga admitted is her own issue. And I’m so glad she admitted that because Troy was just being a business man. In all fairness, gaga wanted to work non stop. Gaga has said multiple times early in her career that she did not want to stop working and that she didn’t “work this hard to take a vacation”. I think saying all those things and saying “I’m a master of fame” came back to bite her. Idk if people here are gonna have a hard time hearing that, but it’s true. I think when everything caught up to her, she realized she didn’t want all the things she said before so the manager/artist relationship between her and Troy was no longer working. I think gaga had a change of heart post hip injury. I also think that during the making of ARTPOP, Troy could sense that the album would underperform and that it would not connect with the public so he tried to steer her in a different direction. I believe at the time gaga said he wanted her to “look beautiful” so I’m guessing he wanted her to stop going the “crazy gaga” route- which in a business sense, he was right. The public was so tired of gaga and her outfits and outlandish videos. But as an artist, gaga wanted to do what she wanted to do which is why she kept saying it was a creative rebellion. I’m not saying i side with Troy, i love gaga and will always support her but i think it’s funny when the topic of Troy comes up and everyone trashes him when monsters are basically just like him constantly criticizing gaga’s work, suggesting which direction she should go, and complaining when she doesn’t do promo. People also complain that she has too many yes people around her now so it’s like, what do people want? 

The relationship I’m more interested in is why she stopped working with Vince carter. She seems to not even be in contact with him anymore. I know he had some personal drama with his divorce but that relationship just seemed to end with no explanation and it doesn’t seem like they’re still in contact

[PsychoMaxcara 814]

I don’t have any tea to spill, but it seems to me like a lot of people in her inner circle either left her hanging after her hip injury/BTW singles underperforming, or they just outright fled, which must’ve made her feel used and betrayed. This is the music biz after all. People will keep milking you while the milk’s good (and they’ll make you feel like you’re on top of the world while they do it), but once you can’t go on anymore and you need support, watch them take off. Honestly, with the Rain on Me music video showing her on the ground and daggers pouring down... if that isn’t a perfect visual representation of that specific time in her life then I don’t know what is. The only good thing that came out of this was the fact she got rid of the bad apples and the people around her now care more about her health, happiness, and personal needs as opposed to the bling.

[Anderson123 36,506]

Pretty much what everyone has said already (even though most are probably rumors) and that's just the stuff we know, can't imagine everything behind scenes. I'm so glad that they parted ways so early in her career because there are many artists who have to work with these type of managers for 15-20 years. I loved everything Gaga released during The Fame -> ARTPOP but Cheek To Cheek, Joanne and A Star Is Born are on another level.

[LaLa 19,290]

I think Gaga was feeling unsupported by him before/during/ after her hip injury  and that was the beginning of the end. She said at the time she was “hiding her pain from her team”, but c’mon he would have to have been willfully blind to not see something was up with her, but he just kept pushing her. 

And then I believe he was more interested in getting her back out there as soon as possible, instead of being sure she was truly ready.

And his focus was clearly elsewhere as well, he had stared some tech startup and even had a bottled water brand at one point. As we see with Bobby (who has no other clients) Gaga likes to have a manager that she can work very closely with and is the main priority.

I think she was feeling under appreciated and used. He didn’t have her best interests at heart, and she eventually realized that. 

[Prostitute Barbie 4,076]

43 minutes ago, Lava said:

I've been reading up on past album eras out of boredom and nostalgia and have recently reached ARTPOP. I love the album of course, and its honestly funny to me how people call it a masterpiece now, but back then so many people talked **** on it. Anyways, can someone give me a clear reason on why Troy stopped being her manager right before the release? Not that "creative differences" bullshit. I know it greatly affected the ARTPOP era and promo, etc. When did she hire Bobby, as well?

I actually didn’t know the exact time her left her. I was honestly just theorizing based on my limited knowledge  

[AphroditeLaydee 1,230]

11 minutes ago, Delulu Rogers said:

This always confused me though. He left her during the release day of ARTPOP right? The day of the YouTube music awards? At that point nobody knew how ARTPOP would perform or be received. All we had at that point was applause which was very successful. Not saying you’re wrong but I just don’t understand how the reason could be because ARTPOP didn’t perform well when he left her way before the backlash and underperformance of the album. Also, for him to have left her in November, things were probably awful for months in advance too, way before applause was released. I think he just wasn’t interested anymore and didn’t like with how experimental ARTPOP was shaping up to be. 

IDK where you got that Applause was seen as "successful" nah, even in August of 2013, she was already labelled as a flop especially because of Katy and Roar dominating. They were pit against each other and there was so much backlash against Gaga simply because she underperformed--there was so much bad press at that time. Remember Angela Cheng? Yeah, people actually believed some of that sh*te.

Also, does no one in this site remember what Gaga herself kept saying during the era? Watch Swinefest or the Roseland ballroom live stream--she thought Troy was a real friend and turns out just treated her like a cash cow. Gaga even kept mentioning that none of the people she thought were her real friends were there after her surgery (with strong implications she means Troy).

And yes, on paper, Applause actually was very successful--it just wasn't seen that way by the press and the general public.