KNJ 4,170 Posted September 2, 2020 Share Posted September 2, 2020 On 9/1/2020 at 3:32 PM, Red said: I get this is a cool thing for local artists trying to break the local scene but for a global superstar like Miley, what is really the goal? Why do I, a person that lives in Brazil, should care for a truck that is riding around in LA? Well, yeah, you shouldn't care....it's not for you. Its about stir up buzz and excitement...locally. It's like putting Times Square on wheels and going to the consumer. It doesn't matter how known or who or what is being pushed. The point is to be a high impact micro-targeted marketing tool. BUT extending the message via social media from participants are also a big objective. It was probably arranged for celebs to come pose in it anyway, but if it wasn't covid, they'd say what area of the city it was and ppl would come and play in it and take pics. Those pics would go on social and work as more promo for the event/album. People walking by would wonder what's going on, and now their a part of the effect. How do they work in Brazil? I've usually experienced them in NYC and big cities. They can be for anything, and not just a static billboard. I seen whole living rooms roll by for a store a block away I didn't know about. It leaves an impression. "She's an intellectual, your honor" Link to post Share on other sites More sharing options...
Teletubby 150,338 Posted September 2, 2020 Share Posted September 2, 2020 On 9/1/2020 at 9:38 PM, Regina George said: Jojo Siwa and Adison Rae are celebrities? She is sending this truck to people who got a lot of followers. The same strategy like BlackpinkXSelena with ice cream. There is some more "celebs" who was in truck , all these people got over 1M followers: https://www.instagram.com/charlidamelio/ https://www.instagram.com/lopez_tony/ https://www.instagram.com/lisarinna/ https://www.instagram.com/bennydrama7/ "You b*tch!" ~ Rat Boy Link to post Share on other sites More sharing options...
Wolf Boy 3,260 Posted September 3, 2020 Share Posted September 3, 2020 Is Jojo a celebrity? Link to post Share on other sites More sharing options...
monstertoronto 10,238 Posted September 3, 2020 Share Posted September 3, 2020 On 9/1/2020 at 11:12 AM, Red said: Well idk, the only mention to it I've seen so far is this thread All the celebs that have done it have posted their pics on their socials, so it IS out there even if you personally aren’t noticing it. Link to post Share on other sites More sharing options...
DiamondHeart326 261 Posted September 4, 2020 Share Posted September 4, 2020 You guys they were cleaning it ... & only limited ppl inside truck and masks were taken off for the photo op. Link to post Share on other sites More sharing options...
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