This will be the most successful merch bundle

[Mr S 7,824]

Gaga is so smart. People will think those jock straps are face masks and they will sell like hotcakes during this pandemic. Chromatica will have the best bundles we've seen leading to a 400k debut. She knew what she was doing.

[Red Velvet 10,989]

I am imagining what if in her 20th year, she sells one piece of her outfits (a glove, headpiece and hats) alongside her album?

[KatieJudasGaga4 67,907]

um

[MANiCURE 6 10,079]

I've spent 300EURO on this merch.........

It's definitely IS a success for her 

Not for me.  I'm going to eat water and bread for the next 10 years.

I'm broke but I'll have my $70 Chromatica Crewneck to wipe my tears. 

Also ! I'm sure I've ordered the same cassette twice... So I'ma sold it after receiving it... My coins will come back 

(Don't "Shook" react on my post. I feel guilty even more )

[Jill 25,429]

30 minutes ago, MANiCURE 6 said:

I'm going to eat water and bread for the next 10 years.

you'll live your life madonna style

[TylerBlake 205]

45 minutes ago, BLACKPINK said:

I am imagining what if in her 20th year, she sells one piece of her outfits (a glove, headpiece and hats) alongside her album?

gurl...you got a couple coins you wanna spare?

[Doot 2]

[whore 11,447]

Wait but honestly.... she needs to make a face mask...  It’s fashion in Japan anyway 

[MessyTop 13,715]

https://www.wmagazine.com/story/lady-gaga-chromatica-jockstrap/amp/?__twitter_impression=true

 

Lady Gaga’s Chromatica Could Be the First #1 Album Fueled by Jockstrap Sales

by Kyle Munzenrieder

May 12, 2020 11:17 AM

There’s little doubt that Lady Gaga will score her fifth number-one album when Chromatica is released on May 29th. The Killers’ comeback album, originally slated for release that day, has been pushed back. Her only real commercial competition of any sorts: Diplo’s fist country album. 

Though, Gaga seems to have an ace up her sleeve (or an elastic band up her pantleg, as it were) to help goose album sales: a certain segment of her fanbase’s love for jockstraps. Yes, the official Chromatica jockstrap is all part of the album’s release strategy, alongside a corresponding hot pink thong, as well. Both pieces of clothing seem to have the Internet in an absolute tizzy. 

You might remember a few years ago, the fashion industry was absolutely lit up by the idea of merch. No longer just cheap concert tees sold in suburban arena rotundas, musician-branded merchandise started to rival traditional streetwear in levels of hype. Designers were collaborating on drops, and items were sold in traditional boutiques. Though, as hypebeasts and fashionistas tend to do with trends, everyone went in a bit too hard, too fast, and by the end of 2016, this magazine declared themoment of elevated merch officially dead. 

Of course, musicians haven’t stopped selling branded t-shirts and sweatpants. Though, these days, merch may be more important to appearances in Billboard than showing up in Vogue—especially in the age of Spotify. Items are routinely sold as part of a package that includes a bonus digital album. In the eyes of the charts, that counts as a traditional album sale just as long as certain rules are met. 

Of course, yet another cotton t-shirt can only get even the most devoted fanbase so riled up.

Gaga has always had the golden touch for fashion provocation, and that’s finally extending to her merch. The humble jockstrap has existed since around 1891, but has always been a bit taboo and, outside of locker rooms, hardly a mainstream undergarment. Queer culture, however, has a long history of holding up the garment as a thing of sex appeal dating back to at least the days of Tom of Finland and Peter Berlin. Even as brands like Calvin Klein and Tommy Hilfiger produce their own, they still occupy a special corner of the underwear drawer. 

Within hours of the product reveal, the item has become almost something of a meme, owing to the sheer audacity of the offering.

[Mr S 7,824]

9 hours ago, MessyTop said:

https://www.wmagazine.com/story/lady-gaga-chromatica-jockstrap/amp/?__twitter_impression=true

 

Lady Gaga’s Chromatica Could Be the First #1 Album Fueled by Jockstrap Sales

by Kyle Munzenrieder

May 12, 2020 11:17 AM

There’s little doubt that Lady Gaga will score her fifth number-one album when Chromatica is released on May 29th. The Killers’ comeback album, originally slated for release that day, has been pushed back. Her only real commercial competition of any sorts: Diplo’s fist country album. 

Though, Gaga seems to have an ace up her sleeve (or an elastic band up her pantleg, as it were) to help goose album sales: a certain segment of her fanbase’s love for jockstraps. Yes, the official Chromatica jockstrap is all part of the album’s release strategy, alongside a corresponding hot pink thong, as well. Both pieces of clothing seem to have the Internet in an absolute tizzy. 

You might remember a few years ago, the fashion industry was absolutely lit up by the idea of merch. No longer just cheap concert tees sold in suburban arena rotundas, musician-branded merchandise started to rival traditional streetwear in levels of hype. Designers were collaborating on drops, and items were sold in traditional boutiques. Though, as hypebeasts and fashionistas tend to do with trends, everyone went in a bit too hard, too fast, and by the end of 2016, this magazine declared themoment of elevated merch officially dead. 

Of course, musicians haven’t stopped selling branded t-shirts and sweatpants. Though, these days, merch may be more important to appearances in Billboard than showing up in Vogue—especially in the age of Spotify. Items are routinely sold as part of a package that includes a bonus digital album. In the eyes of the charts, that counts as a traditional album sale just as long as certain rules are met. 

Of course, yet another cotton t-shirt can only get even the most devoted fanbase so riled up.

Gaga has always had the golden touch for fashion provocation, and that’s finally extending to her merch. The humble jockstrap has existed since around 1891, but has always been a bit taboo and, outside of locker rooms, hardly a mainstream undergarment. Queer culture, however, has a long history of holding up the garment as a thing of sex appeal dating back to at least the days of Tom of Finland and Peter Berlin. Even as brands like Calvin Klein and Tommy Hilfiger produce their own, they still occupy a special corner of the underwear drawer. 

Within hours of the product reveal, the item has become almost something of a meme, owing to the sheer audacity of the offering.

Well...