Why delaying ‘Chromatica’ is the best decision Lady Gaga could’ve made

[Hybrid AT 78]

In case you’ve been living beneath a rock, Lady Gaga’s highly-anticipated album ‘Chromatica’ has been delayed. Originally due to release on April 10th, the ‘Stupid Love’ star dropped the news to Little Monsters across the world that the album was going to be delayed indefinitely, due to the COVID-19 crisis.

Despite the uproar from some of her most die-hard fans, it wasn’t a terrible decision. In fact, it’s a choice that solidifies her as one of the most impactful forces on the pop music scene. And here’s why…

You see, while we’d all love nothing more than to bop to ‘Chromatica’ while this global pandemic and indefinite lockdown wreaks havoc across the globe, it’s not exactly the best time to drop an album.

For starters, music streaming has actually declined since the start of the lockdown, with people choosing to stream shows and movies on Netflix or Disney+ instead of whacking on tunes. (I, for one, am not one of those people, having experienced an increase in my music consumption).

From a business perspective, it just doesn’t make sense. Sure, The Weeknd managed to drop his massively successful ‘After Hours’ in the midst of the global pandemic, but he’d already been rolling out his album release since last November, with plenty of music videos and surprises up his sleeve. Gaga, meanwhile, only dropped ‘Stupid Love’ at the end of February, possibly the worst time imaginable to embark on an epic album roll out.

If Lady Gaga released ‘Chromatica’ on its original release, we’d only have two music videos (rumours are that the video for the Ariana Grande collaboration ‘Rain on Me’ has already been filmed), and then, well, beyond that we’d be left in the dark. The ‘Chromatica’ era would have even less momentum than it does currently, with the album being burnt through without any external media consumption. By keeping both ‘Rain on Me’ and ‘Chromatica’ up her bedazzled sleeve, Gaga ensures us Monsters still have something to look forward to that she can properly promote.

Beyond that, if the era started when it was originally planned, we’d have no live performances what-so-ever. No interviews. No surprise gigs or red carpet looks. Basically, the entire era would be non-existent, and, as a Gaga fan, that’s what makes her so interesting. Not just the rad music, but the fact that the entire album roll out is an event. Sure, we don’t have anything currently – besides ‘Stupid Love’, but it’ll be far more enticing to experience the performances and interviews play out when the album is fresh and deliciously new.

But the most beneficial factor that Gaga did with delaying ‘Chromatica’ was the humanitarian work she did in its place. By raising almost $128 million with her One World: Together at Home initiative, and by using the billboards she originally paid for to promote her record to spread a message of love in these trying times, Gaga shows that she’s far more interested in benefitting humanity as a whole than simply dropping an album and bowing out. And for that, she deserves credit.

It’s heartbreaking to see Monsters across the internet knock her and continuously demand the album when she’s literally trying to save lives in its stead. Gaga is working as a human being right now, not a singer, and she deserves praise, not hatred or entitlement.

We’ll get the album when we get it, it’s as simple as that. Until then, sit tight and stream ‘Stupid Love’, and look forward to relishing every single second of the record when it’s finally here. Its her work and art, not ours.

The author made several POINTS tbh 

Link: https://screenstreams.co.uk/2020/05/lady-gaga-chromatica-delay-release-date.html

Discuss 

[Doot 2]

So much tea

[River 117,253]

It’s like a GGD user wrote it

Our impact could mean anything 

 

[petty 9,412]

ok which one of y’all runs this blog?

points were made either way

[yes and 4,884]

Lmao 
She probably releases the album in three weeks and there are no singles, music videos and promo at all. So it is stupid decision, nothing will be different. 

[Ricardo 7,884]

2 minutes ago, dancewithnobody said:

Lmao 
She probably releases the album in three weeks and there are no singles, music videos and promo at all. So it is stupid decision, nothing will be different. 

mte, so for the article to make sense the album needs to be released in the fall, when at least presencial promo will be permitted ie. interviews, red carpets, live shows; which according to rumours it's gonna be a summer release which invalidates everything he/she is saying in the article. It has great points tho 

honestly things would be clearer if we had a release date, at least we would know what to expect 

[Bradley 59,163]

4 minutes ago, dancewithnobody said:

So it is stupid decision, nothing will be different. 

Oh I see you work in Interscope and I guess you can tell us nothing has been done after the delay.

[Genuine Guy 09 13,941]

Yes I completely agreed at the time - but then I don't see much point of delaying by the rumoured May 29th, and now ari has collabs with someone else - makes me feel like the album ain't coming all that soon (in the next month). Plans could have changed again as per no remix. 

Also if promo was the big issue you're still gonna have that issue, it doesn't look like lockdown is ending anytime soon, at least in my country

[RAMROD 109,680]

No. It is the opposite. It is the poorest decision taken. Cos everything leaks.

Everything is fun and games until the album leak and we will know if that is actually a good decision

 

[Scri 845]

"it’ll be far more enticing to experience the performances and interviews play out"

Let's see each other in 2021 (fall?).

 

(jk)

[GregJA 5,238]

I have to agree the album will likely be out in 4 weeks tops, there won’t be anything more done (because it’s just not possible) and we missed out on all the real plans (performances, appearances, promo)

 

but I’m hoping the rumours are true and she has a couple more videos done - I hope the album does really well and encourages her to do more videos (maybe even add on song heheh) as like an ep next year - but it will have to do really well for that to have a chance!

 

also I always hate when the phrase “delayed indefinitely “ is used - I know that’s the right one but it sounds so much worse lol 

[KatieJudasGaga4 67,907]

I agree, but be prepared for the entitlement and LMAO's

[Queen Bitch 10,513]

Can we pin that article at the top of the Chromatica Discussion thread?

[KatieJudasGaga4 67,907]

Plus, most of the time, artists don't choose release dates for their own albums. So, I don't know why people blame Gaga for it, when its probably Interscope that makes those kind of decisions.

[Hybrid AT 78]

7 minutes ago, KatieJudasGaga4 said:

I agree, but be prepared for the entitlement and LMAO's

That's nothing new. And tbh, who cares

Little complainers can complain all they want