Gillette faces backlash over toxic masculinity ad

[Lion Heart 15,041]

Gillette is taking on bullying, sexism, and sexual harassment in a powerful new ad that fully embraces the #MeToo movement while attempting to put an end to 'toxic masculinity.'

For the past 30 years, the shaving brand has used the tagline 'The Best A Man Can Get,' but the new ad puts a spin on the slogan by putting the responsibility on men to change social norms and stop the mistreatment of women.

Critics of the socially conscious campaign took to Twitter to slam the ad while claiming Gillette had 'just insulted their own user base.' 

The majority of those who spoke out against the ad are male, and many proudly used the hashtag #GetWokeGoBroke while swearing off the company's products. 

'So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have no become a Leftist Bigot Company that insulted their own user base by calling them "Sexists,"' one person tweeted. 'Well done, Giellette. #GetWokeGoBroke.' 

Ironically, some took issue with the fact that the shaving brand's ad was directed by a 'feminist' woman. 

'A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men,' wrote Canadian conservative media personality Ezra Levant. 

The ad, titled 'We Believe,' begins with shots of different men looking in the mirror as audio of news about the #MeToo movement plays in the background.

'Is this the best a man can get? Is it?' a voiceover asks as a group of bullies chase a victim through a movie screen showing a vintage Gillette ad.  

The commercial continues by highlighting all the different ways the mistreatment of women has been normalized over the years, including a group of male cartoon characters whistling at a woman and a sitcom scene that shows the lead character grabbing his maid's backside while the audience laughs.  

'Boys will be boys,' a dad says as he watches his son fight someone. 

The ad stresses that toxic masculinity and the long-running excuses defending it should no longer be tolerated.   

'We can't hide from it. It's been going on far too long,' the voiceover says. 'We can't laugh it off. Making the same old excuses. 

'But something finally changed, and there will be no going back. Because we, we believe the best in men, to say the right thing, to act the right way. Some already are, in ways big and small. 

The commercial shows a clip of actor Terry Crews, a victim of sexual assault, saying: 'Men need to hold other men accountable.'

https://www.dailymail.co.uk/femail/article-6591021/Gillette-challenges-men-end-toxic-masculinity-MeToo-inspired-ad.html

 

Thoughts on the ad? Youtube video is here if Twitter link doesn't work.

[FlopSlurper 34,336]

Wait what's wrong with the ad, I don't get it?

[gag 22,449]

5 minutes ago, Lion Heart said:

'So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have no become a Leftist Bigot Company that insulted their own user base by calling them "Sexists,"' one person tweeted. 'Well done, Giellette.

#GetWokeGoBroke.' 

[AJRocketMan 2,684]

I think the message is great. However, the first half of the ad is a bit too obvious in its intentions, while the rest of the ad is more clever and actually makes you think.

[Sugar Baby 1,005]

Masculinity is the most fragile thing ever, especially since all the things shown in this commercial are true

and Sexism towards men? BITCH This world is still ruled by men, give a brake lmao 

Toxic Masculinity must end

[Widows Kiss 7,818]

It is really that deep? 

[Lion Heart 15,041]

1 minute ago, FlopSlurper said:

Wait what's wrong with the ad, I don't get it?

The ad is asking men to hold other men accountable and to teach boys to be respectful especially around women, but apparently many people take issue with that considering many of the comments on the Twitter link, the Youtube dislikes, posts on articles about this topic, and so on.

[FlopSlurper 34,336]

Just now, Lion Heart said:

The ad is asking men to hold other men accountable and to teach boys to be respectful especially around women, but apparently many people take issue with that considering many of the comments on the Twitter link, the Youtube dislikes, posts on articles about this topic, and so on.

What's wrong with people  

"The ad is asking men to hold other men accountable and to teach boys to be respectful especially around women"

THIS IS the right thing to do, why are they mad  

[Lion Heart 15,041]

 

[Fingerella 3,170]

Straight men with this kind of mentality are just total trash

[gag 22,449]

A company: men should be accountable for their actions

The pits: WTF IS THIS SEXIST ANTI LEFTIST BIGOT MALE CAMPAIGN?? STOP TRYING TO TURN MEN INTO WOMEN

[Shipper 13,114]

I think all these SJW policing have been overwhelming for all the straight men who disagreed with the commercial's message.  

We all know their fragile egos need to be nursed slowly since the only way you teach them is by making them think it's their idea but then this method have coddled their egos for centuries.  And now they can't handle real talk cause they haven't grown up quite yet. 

[weed 79,275]

wow I love the advertisement!!!! honestly I'm so happy w men's hygiene brands!! like axe definitely came thru w their change in marketing, and now gillette! I'm gagged

ofc all future ads/campaigns won't be like this, this one is just current and making a statement. people freak out so quickly

[Lion Heart 15,041]

You see guys? All you need are TRUE MASCULINE (TOP?) MEN TO GUIDE YOU.

[Morphine Prince 109,896]

The fact some men are offended by this 100% positive ad is the reason we need more ads like this. 

Toxic masculinity is real. Many men use it as a source of power. The real truth is it’s very fragile and actually enslaves men. But is also harms women and others. It’s pathetic. Every day I am embarrassed by men who act so stupidly. 

Kudos to all the real men out there who respect other humans and aren’t enslaved by toxic masculinity.