Interscope Part In Making ASIB Soundtrack Succesful

[RAMROD 109,274]

Conventional wisdom once dictated releasing soundtracks before their respective films. But with "A Star Is Born," songs constituted spoilers.

With horror films, there’s always been a maxim: Hide the monster for as long as possible. Now movie musicals have a similar wisdom of their own: Hide the music.

"There were a lot of discussions about how the marketing of the music would play out,” says Steve Berman, Interscope’s vice chairman —ongoing talksbetween the label (which is also home to Lady Gaga), the studio and the Cooper and Gaga camps. “This is a special film and the music is not just a soundtrack; all the music is part of the story of the film. And so it was very important to give people a chance to take that in (in theaters) and then have the soundtrack hit. That was a big, big gamble.” He pauses. “I don’t want to say ‘gamble.’ That was a big discussion. And it really boiled down to the confidence in the film, confidence in the music, and let’s follow this vision all the way through.”

They did renege, slightly, on their hold-everything-back strategy, when they decided to release “Shallow” as a single one week before the film. That was a last-minute decision — the longtime intention had been to hold even that till Oct. 5.

"You really have to treat it like a living, breathing organism,” says Anthony Seyler, the EVP of film and TV marketing and licensing for Interscope. “To put the music out so far ahead of people being able to experience it how Bradley and Gaga intended them to experience it, up against the picture, would be underserving the experience"

“Between Gaga and Bradley,” says Seyler, “they thought it was the right thing to do, to extend that experience through the soundtrack. And a lot of those dialogue moments really do lead right into the songs.”

"Relying on a big hit single, it’s nice when it happens, but I’d rather much have a full, cohesive body of work, and something like ‘A Star Is Born’ gives you that.”

The decision to withhold the music certainly hasn’t seemed to spoil soundtrack sales. Numbers won’t be in till later this week, but as of Monday night, the so-called explicit version of “Star is Born” held down the No. 1 spot on iTunes, while the edition that has some of the dialogue from the movie slightly censored was at No. 5.

 

source;

https://variety.com/2018/music/news/a-star-is-born-soundtrack-album-1202973381/

 

Interscope knew releasing the OST and let people listening to it early will ruin the experience when watching the whole movie. Good luck to y'all who did exactly THAT and thinking it would be OK

[gag 22,449]

Me looking at myself a month ago chastising them for not meeting the Grammy deadline

[RadioIsOurs 13,873]

[RAMROD 109,274]

It is fascinating about things that happened behind the curtain

[Luxe Ford 3,481]

Hide the monster?

This was a case of hiding from the monsters!

#CopywriterChanneling

#InterscopeDidGood

[Chickens in Malibu 7,873]

The only thing that's making ASIB successful is Gaga and Bradley's good performance. That's it. It benefited from the movie hype which was well-promoted by Warner Bros. And the music was simply very good. I don't see how Interscope can be credited for any of this. Even their decided release of Shallow wasn't a full release. And there's no strategy behind it. If anything this shows their sloppiness, they're like "hide the monster", so withheld the music, but then at the last minute made a HALF RELEASE of "Shallow". What's the point? If you want to hide the monster, hide it until October 5th. But if you want to release, at least make a FULL release, including radio, so that the song can have a good debut.

[Wixson 5,004]

"Relying on a big hit single, it’s nice when it happens, but I’d rather much have a full, cohesive body of work..." who is he trying to fool? I don't even trust most GGD users saying that, let alone a record label chairman. 

[Killa 17,460]

Why do they have to change last minute

Like every single time...and it always comes halfbaked..

They just dont believe in her material, sorry but this is always my conclusion. They like her but they dont trust her

[memomemome 1,478]

I can see they hold obvious hit, (ARUTW, ITA, I LA) till some time and let people watch the movie.

Till let's say 2 and 3 months, it should be on.

 

My wish is it can be as iconic as Saturday Night Fever/Bodyguard/Titanic

[truthteller 1,807]

then why didnt they secure a radio deal for Shallow this week? 

they didnt even list the songs on major spotify playlist except for Shallow (which is only having a low position) 

[ANTI WP 19,825]

12 minutes ago, truthteller said:

then why didnt they secure a radio deal for Shallow this week? 

they didnt even list the songs on major spotify playlist except for Shallow (which is only having a low position) 

ACTUALLY IT Moved Up From 22 To Above In That Playist ...i guess 

[uo111 5,261]

This makes it seem like Gaga and Bradley had to fight to release the album and movie together.

This does not put interscope in a good light.