Grammys Admits Of Changing Ways After Last Year's Mess

[FRANZGA 13,920]

https://www.billboard.com/articles/news/grammys/8053708/grammy-nominations-2018-recording-academy-neil-portnow-surprises-diversity

For Recording Academy president/CEO Neil Portnow, receiving the Grammy Awards nominations list from the Academy's accountants at Deloitte Touche can be just as nerve-wracking as it is for prospective nominees.

"I've had some very surprising years where I've given up crystal balling it because it's hard to know," he says. And then there are the years where he knows the Academy will get bashed by some who feel its 13,000 voters are too stodgy in their choices. He predicts this will not be one of those years.

This year, Portnow tells Billboard he felt he could have leapt in the air with joy when he saw the nominations in 84 categories, many of which reveal a voting body more in touch with current tastes than in years past, in part because of concerted efforts by the Academy to diversify the membership. "I was very pleased," he says, calling the nominations "a wonderful reflection on our organization and how relevant and in touch and savvy our voting members are."

(The four categories in the general field -- record, album, song and best new artist -- are very diverse, including the first Spanish-language song to receive a song and record nod. What specific steps has the Recording Academy taken to recruit voters that has led to this outcome?)

(In the general categories, some pop names that might appeal to mainstream 25-54 year olds aren't there and the nominations skew young. Is that a concern when you're putting together the broadcast?)

(There are a few surprises: most pundits predicted Ed Sheeran would get nominated in the general categories, for example, and no one pegged Childish Gambino for so many nods.)

This a good move if really implemented properly without any hocus-pocus behind the scenes but Jay-z's 4:44 garnering the most nominations is like pandering to the black community because of the backlashes they've received from last year.

 

[Lulla Chucana 35]

[Chr 4,217]

Diversity doesn’t mean just Black and White but apparently the Grammys thinks it does 

[KleinGa 18,177]

Of course 

[xoxo Craig 55,649]

Yeah who the hell is Childish Gambino? 

Also they could and should have given more nods to women, not just black men. 

[ryanripley 86,575]

i don't understand where in the OP they admit to pandering to extremist left wingers?

[FGGrayson 9,670]

2 minutes ago, Craig Barnes said:

Yeah who the hell is Chilish Gambino? 

Also they could and should have given more nods to women, not just black men. 

hes awesome tbh, mjsic and videos are dope af, i rather him than ed trash

[River 115,170]

I didn't understand the connection between the article to SJWS

[GABEL 1,853]

3 minutes ago, Craig Barnes said:

Yeah who the hell is Chilish Gambino? 

Also they could and should have given more nods to women, not just black men. 

you don't know Donald Glover
he's awesome!

[Morphine Prince 105,404]

I don't see SJWs mentioned anywhere in this article. 

[Borislshere 52,962]

3 minutes ago, Craig Barnes said:

Yeah who the hell is Chilish Gambino? 

 

Awaken my love was a huge album. Just because you choose to live under a rock doesn’t mean he’s irrelevant.

[SlayGagaloo 16,152]

5 minutes ago, Craig Barnes said:

Yeah who the hell is Childish Gambino? 

 

mess

go educate yourself hunty 

[juju 18,907]

Wanting diversity to be awarded isn't the same as pandering to SJW agendas but work.

[ryanripley 86,575]

5 minutes ago, Craig Barnes said:

Yeah who the hell is Childish Gambino? 

he is actually very mainstream

[FRANZGA 13,920]

1 minute ago, ryanripley said:

i don't understand where in the OP they admit to pandering to extremist left wingers?

 

5 minutes ago, FRANZGA said:

"I've had some very surprising years where I've given up crystal balling it because it's hard to know," he says. And then there are the years where he knows the Academy will get bashed by some who feel its 13,000 voters are too stodgy in their choices. He predicts this will not be one of those years.

This year, Portnow tells Billboard he felt he could have leapt in the air with joy when he saw the nominations in 84 categories, many of which reveal a voting body more in touch with current tastes than in years past, in part because of concerted efforts by the Academy to diversify the membership. "I was very pleased," he says, calling the nominations "a wonderful reflection on our organization and how relevant and in touch and savvy our voting members are."

(The four categories in the general field -- record, album, song and best new artist -- are very diverse, including the first Spanish-language song to receive a song and record nod. What specific steps has the Recording Academy taken to recruit voters that has led to this outcome?)

(In the general categories, some pop names that might appeal to mainstream 25-54 year olds aren't there and the nominations skew young. Is that a concern when you're putting together the broadcast?)

(There are a few surprises: most pundits predicted Ed Sheeran would get nominated in the general categories, for example, and no one pegged Childish Gambino for so many nods.)

okay PANDERING is an exaggerated word.. more like they diversify their voters, not just old white guys and the likes in order to have a more DIVERSIFY results.. and you can actually feel that he's "hoping" for a diversify results because of the backlash last year. 

issa GOOD MOVE, but still 4:44 getting more noms than DAMN is damn fishy