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Ratings: 6M viewers for VMAs


ViviLittleM

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ViviLittleM

MTV’s Video Music Awards faced stiff competition Sunday night from the season-seven finale of “Game of Thrones.” But the awards show managed to outperform the fantasy drama’s record-breaking episode in the teen demographic, averaging 309,000 teen viewers for the seven-network simulcast, according to Nielsen live-plus-same day numbers.

The VMAs also saw its share of younger viewers 12-24 increase from last year’s show.

Overall, linear ratings for the VMAs were down 16% in MTV’s target 18-34 demo, with a 4.46 — down from a 5.33 rating last season. The VMAs have seen steady linear ratings declines in recent years as the network has shifted its strategy around the show to emphasize social media. The show averaged just over 6 million total linear viewers, down from 6.5 million last year. But for the month of August, MTV is up 31% year over year in primetime 18-34.

http://variety.com/2017/tv/news/tv-ratings-vmas-1202540775/

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giphy.gif

No Gaga, No ratings. :reductive:

"My people… need to let our bitchiness out. Otherwise, it turns to bile and poisons us"
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11 minutes ago, lilmonster93 said:

giphy.gif

No Gaga, No ratings. :reductive:

honestly there was mostly B-listers last night.

What happened to all the big names?

Yes a few big names performed but so did a lot of people no ones heard of

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PanPikus

Oh wow, 1M more than I expected. :gaycat:

Na Wojtusia z popielnika, iskiereczka mruga, chodź opowiem Ci bajeczkę, bajka będzie długa...
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Bradley

2010 MTV VMAs: 11.4 million (Gaga attended, took home 8 VMAs, got 13 nominations and debuted the meat dress)

2011 MTV VMAs: 12.4 million (Gaga attended as Jo Calderone, and opened the show with You and I, took home Best Female Video and Best Video With A Social Message for Born This Way)

2012 MTV VMAs: 6.1 million (Gaga did not attend)

2013 MTV VMAs: 10.1 million (Gaga attended and opened the show with Applause)

2014 MTV VMAs: 8.3 million (Gaga did not attend)

2015 MTV VMAs: 5.03 million on MTV, 9.8 million cumulative (Gaga did not attend) (broke the record for least-watched ceremony in 1996)

2016 MTV VMAs: 3.3 million on MTV, 6.5 million cumulative (:rip:) (BROKE THE RECORD AGAIN for least watched ceremony in 2015 and 1996)

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gabeoz

Seems like the only keeping their ratings up is Gaga :bon: 

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Flu Symptom
1 minute ago, gabeoz said:

Seems like the only keeping their ratings up is Gaga :bon: 

I hope she let's VMA's fall until they become a partnership w/ teen choice:ladyhaha:

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