Promotion In The Streaming Era

[AmericanGUY 4,609]

so recently i listened to the NY Times Popcast, a podcast where music critics discuss artists, music, and the industry.

and the episode was called "Can K-pop conquer America?"

personally, i can't stand K-pop music nd their stans but i still listened because i have to be educated on something i hate. don't come for me K-pop stans it's just a preference. 

but in the episode, their K-pop expert was discussing how K-pop artists promote their albums. it's something that should be done here in the States and worldwide tbh.

if i'm not mistaken, a K-pop band announces albums around 2 weeks ahead of release. songs are released at 2 or 6 at a time. singles, albums, and performances are released around the same time. it's a steady stream of content and hype. giving the artists tons of hype to jump up the charts, and if it has longevity it's successful.  

       

isn't that such a better promotional schedule in a streaming-dominated industry rather than announcing and album months ahead of release then dropping 12 songs? 

       

maybe that's why those K-pop groups have such longevity and hype, they're constantly being talked about since they promo so quick. 

imagine ARTPOP on a K-pop promo schedule 

[dannydevito 10,658]

their promotion method is too predictable and boring it looks so planned out and technical i dont like it

[ryanripley 86,575]

@Bomtox come defend your icons!!

[River 116,228]

It's not like they have a choice in N.K.. they must stream and buy the albums if not he can kill them or something..

NVM NVM NVM I'm a flop

[juju 18,907]

3 minutes ago, River said:

It's not like they have a choice in N.K.. they must stream and buy the albums if not he can kill them or something..

K-Pop isn't from N.K, nor does N.K. allow it's citizens to listen to K-Pop. It's a product of South Korea.

[Princess Zelda 726]

5 minutes ago, River said:

It's not like they have a choice in N.K.. they must stream and buy the albums if not he can kill them or something..

Pretty sure K-Pop is South Korean 

[juju 18,907]

17 minutes ago, AmericanGUY said:

 

imagine ARTPOP on a K-pop promo schedule 

I'd always dreamed of something like that.

Like, how iconic it would've been.  k-pop is amazing though sis, you need to give her a chance!

[River 116,228]

Just now, juju said:

K-Pop isn't from N.K, nor does N.K. allow it's citizens to listen to K-Pop. It's a product of South Korea.

 

Just now, Princess Zelda said:

Pretty sure K-Pop is South Korean 

oopsy sorry

[babs 5,093]

Ok so yeah, I'm not really here for the whole k-pop thing either, but I can't deny that these people DELIVER. I mean, yeah it seems a bit robotic at times, but you will hardly be dissapointed by the way these people construct their eras. ALL the videos are good and nothing is half assed. American commercial artists could learn a thing or two about them tbh.

[imwoahvicky 4,248]

@juju and I coming for blood in this thread  

anyways, the possibility of k-pop conquering America can happen well enough in years, maybe even 10 or less.

worldwide acclaimed G-Dragon (i don't stan him hardcore but he is the most popular male idol in Korea and well deserved ) is already selling out arenas in America as we speak (maybe stadiums too? but he probably sold those out too if he booked them ) without any hardcore promo, etc. he's already breaking into the market at an extreme rate as we speak  he's also well-respected in the fashion industry like in France  

Girls Generation back in their days also sold out arenas in America, and since k-pop is becoming more popular internationally they can break into the market much more easily eventually  

[imwoahvicky 4,248]

also, k-pop music isn't that different from what you hear in English, some songs can be different from the average mainstream radio we hear in the states, but it's literally in a different language with much better videos and visuals as a whole  not to mention production is usually always top-notch and destroys anything your fav decides to do  

[juju 18,907]

Just now, Bomtox said:

@juju and I coming for blood in this thread  

anyways, the possibility of k-pop conquering America can happen well enough in years, maybe even 10 or less.

worldwide acclaimed G-Dragon (i don't stan him hardcore but he is the most popular male idol in Korea and well deserved ) is already selling out arenas in America as we speak (maybe stadiums too? but he probably sold those out too if he booked them ) without any hardcore promo, etc. he's already breaking into the market at an extreme rate as we speak  he's also well-respected in the fashion industry like in France  

Girls Generation back in their days also sold out arenas in America, and since k-pop is becoming more popular internationally they can break into the market much more easily eventually  

K-Pop is out changing the world, one oppa at a time  

I cannot wait for it to truly infiltrate America. K-Pop stars are always delivering incredible videos, concepts, looks, and performances. America isn't ready for its pop stars to be shook like that.

[imwoahvicky 4,248]

3 minutes ago, juju said:

K-Pop is out changing the world, one oppa at a time  

I cannot wait for it to truly infiltrate America. K-Pop stars are always delivering incredible videos, concepts, looks, and performances. America isn't ready for its pop stars to be shook like that.

of course, they aren't ready. just the stigma that has been attached to it by Psy will never go away sadly  but at least he brought much attention to the genre that left a huge impact 

although some idols and groups are downright trash or you think they're copies of legends like 2NE1 (BlackPink ) and if they don't perform so well on stage, may lip-sync at times, etc. they still work much, much harder than most of these pop stars in the states do, or any singer, rapper, etc. in general  that should be respected at least since most of them try their best to maintain a clean image 

[bobbby 939]

1 hour ago, AmericanGUY said:

so recently i listened to the NY Times Popcast, a podcast where music critics discuss artists, music, and the industry.

and the episode was called "Can K-pop conquer America?"

personally, i can't stand K-pop music nd their stans but i still listened because i have to be educated on something i hate. don't come for me K-pop stans it's just a preference. 

but in the episode, their K-pop expert was discussing how K-pop artists promote their albums. it's something that should be done here in the States and worldwide tbh.

if i'm not mistaken, a K-pop band announces albums around 2 weeks ahead of release. songs are released at 2 or 6 at a time. singles, albums, and performances are released around the same time. it's a steady stream of content and hype. giving the artists tons of hype to jump up the charts, and if it has longevity it's successful.  

       

isn't that such a better promotional schedule in a streaming-dominated industry rather than announcing and album months ahead of release then dropping 12 songs? 

       

maybe that's why those K-pop groups have such longevity and hype, they're constantly being talked about since they promo so quick. 

imagine ARTPOP on a K-pop promo schedule 

I don't have much to add I just love these GIFs and I FEEL U about your Kpop feelings. That is all. 

[AmericanGUY 4,609]

7 minutes ago, juju said:

K-Pop is out changing the world, one oppa at a time  

I cannot wait for it to truly infiltrate America. K-Pop stars are always delivering incredible videos, concepts, looks, and performances. America isn't ready for its pop stars to be shook like that.

1 minute ago, Bomtox said:

of course, they aren't ready. just the stigma that has been attached to it by Psy will never go away sadly  but at least he brought much attention to the genre that left a huge impact 

although some idols and groups are downright trash or you think they're copies of legends like 2NE1 (BlackPink ) and if they don't perform so well on stage, may lip-sync at times, etc. they still work much, much harder than most of these pop stars in the states do, or any singer, rapper, etc. in general  that should be respected at least since most of them try their best to maintain a clean image 

how do you guys feel about saesangs? i watched these two videos about K-pop and girl...