whyamisocurious 10 Posted July 13, 2012 Share Posted July 13, 2012 I don't know if anyone has posted this but; “Fame is an illusion  if you really want it, anyone can have it,†Gaga told WWD via e-mail of the concept for the fragrance. “It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame,†said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “The soul of fame being black was the intellectual foundation of the color of the fragrance.†Perfumers Richard Herpin, Honorine Blanc and Nathalie Lorson of Firmenich worked with Gaga to create the juice, which has three main accords: dark, sensual and light. The dark accord was inspired by belladonna, the deadly plant, and has incense; the sensual accord includes honey, saffron and apricot nectar. The light accord features crushed tiger orchid and jasmine sambac. Together, the notes read as a fruity floral focused around belladonna, said Mormoris. “Lady Gaga talks about how her music has a sweet center and a dark shell and a lot of her music has refrains that have a rough passage that go toward a sweet-spot melody in the middle,†said Mormoris. “She referenced that a lot and we tried to capture this type of duality in the fragrance, with the incense and something sweet like apricot. Eaux de parfum in three sizes will be offered: The 100-ml.  which Gaga refers to as the Ultimate Masterpiece (these words are also printed on the bottle)  retails for $79 The 50-ml. is priced at $55 And the 30-ml. will cost $42. A 10-ml. rollerball version will sell for $19. The Ultimate Masterpiece is Gaga’s “pure vision†for her scent brand, complete with a heavy, clear glass, egg-shaped bottle and a weighty gold-claw-inspired cap, and a number of doors will be carrying that size exclusively, said Mormoris. The smaller sizes are said to be intended to make the collection financially accessible to all of Gaga’s fans. Gaga worked with Nick Knight to design the bottle. “Lady Gaga conceived this egg idea back at the Grammy Awards where she came out of an egg, so it’s symbolic,†said Mormoris, adding that the gold-toned cap with extended metal pieces is intended to resemble the points of a claw. “The [bottle] design is simple and elegant and has a prestige feel and look, but it has symbols that are disruptive and [so] her. It’s not of the moment and trying to shock you, but a very eternal, timeless classic fragrance message because Gaga saw this as part of her artistic legacy.†The collection will also include three ancillaries: Black Soap, $15, will be out in August in limited distribution, Black shower gel, $25 for 200 ml. (out in November) Black body lotion, $30 for 200 ml. (out in November) The ad campaign, which will begin running in September fashion, beauty and lifestyle magazines including Vogue, Harper’s Bazaar and Elle, was shot by Steven Klein and includes double-page spreads and single pages. TV is in the plans, and Klein also worked with Gaga to create a three-minute feature film promoting the scent, which will appear online in the U.S. While executives declined to comment on advertising and promotional spending, industry sources estimated the warchest at about $30 million globally in the scent’s first year. Gaga is also scheduled to make personal appearances in promotion of the scent globally, with retailers and timing still being planned. Gaga will also host a party Sept. 13 at the Guggenheim Museum in New York to introduce the scent to the media. While keeping mum on specifics, Semerari quipped, “There will be theater…she’s not the kind of person who just shows up and says hello.†source; http://www.wwd.com/beauty-industry-news/people/a-new-spin-on-lady-gagas-fame-6076895?full=true Link to post Share on other sites More sharing options...
Ethan 2,051 Posted July 16, 2012 Share Posted July 16, 2012 LADY GAGA @ladygaga: So last minute surprise! In a few hrs were going to debut FAME, the fragrance campaign ad shot by STEVEN KLEIN on http://www.littlemonsters.com Link to post Share on other sites More sharing options...
whyamisocurious 10 Posted July 16, 2012 Share Posted July 16, 2012 LADY GAGA @ladygaga: So last minute surprise! In a few hrs were going to debut FAME, the fragrance campaign ad shot by STEVEN KLEIN on http://www.littlemonsters.com Omg sooooo excited :O Link to post Share on other sites More sharing options...
tomorrow12 0 Posted July 18, 2012 Share Posted July 18, 2012 (edited) Although Lady Gaga released the Print Image for her long awaited fragrance 'FAME'as recent as yesterday, It's already all over New York Time Square and the main cities of Europe Edited July 18, 2012 by tomorrow12 Link to post Share on other sites More sharing options...
Breathe 2 Posted July 18, 2012 Share Posted July 18, 2012 I think it's photoshopped. Link to post Share on other sites More sharing options...
rph99 38 Posted July 18, 2012 Share Posted July 18, 2012 I want a poster of this! So amazing. Link to post Share on other sites More sharing options...
ToxicHot 6,444 Posted July 18, 2012 Share Posted July 18, 2012 I think it's photoshopped. dOnT sAd ReAcT mE 2 bE sHaDy i WiLL RePoRt U!!1! Link to post Share on other sites More sharing options...
tomorrow12 0 Posted July 18, 2012 Share Posted July 18, 2012 (edited) I think it's photoshopped. but look at the second pic, it's from a different angle, so I don't think it's photoshoped Edited July 18, 2012 by tomorrow12 Link to post Share on other sites More sharing options...
THING 1 Posted July 18, 2012 Share Posted July 18, 2012 I find it hard to believe that they would use the colored version if there never was an official one that was released. :nails: Link to post Share on other sites More sharing options...
OZZ 6 Posted July 18, 2012 Share Posted July 18, 2012 I think it's photoshopped. Link to post Share on other sites More sharing options...
Hot Space 14 Posted July 18, 2012 Share Posted July 18, 2012 I wonder if I'll see it in Canada. :cryga: Link to post Share on other sites More sharing options...
Haus 152 Posted July 18, 2012 Share Posted July 18, 2012 The original photo was fake, so the first new one is too. Why though? :smh: Link to post Share on other sites More sharing options...
ceminay 1,041 Posted July 18, 2012 Share Posted July 18, 2012 Link to post Share on other sites More sharing options...
Tera 2 Posted July 18, 2012 Share Posted July 18, 2012 but look at the second pic, it's from a different angle, so I don't think it's photoshoped You can easily change the angle, tint, and stuff like that in photoshop Link to post Share on other sites More sharing options...
Star 4,409 Posted July 18, 2012 Share Posted July 18, 2012 The original photo was fake, so the first new one is too. Why though? Thank God! I dont think it will be released as Billboard, ppl may find it offense, She will release a better version, or maybe? Link to post Share on other sites More sharing options...
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