Gags should not release singles before album release

[Delulu Rogers 7,235]

9 minutes ago, Blue wig said:

If PL is one of the weakest songs on Joanne, choosing it as a single is extremely wise: we get used to that song, love it, and when we listen to Joanne, we will be smacked in the face by songs that are better than PL (because that is apparently possible).

But then you are sacrificing the gp, album sales, streams and interest. Not that commercial success matters but assuming her label needs this album to be somewhat successful, especially after ARTPOP, i don't think this is the way they chose to go

[Blackout19 11,756]

Applause is the best lead single.

[Blue wig 340]

3 minutes ago, ChrisC said:

But then you are sacrificing the gp, album sales, streams and interest. Not that commercial success matters but assuming her label needs this album to be somewhat successful, especially after ARTPOP, i don't think this is the way they chose to go

But PL is a good song (for me, at least). So if you have a fantastic lead single, followed by a stellar, even better album, then you have great marketing plan.

[venusfly 17,885]

Applause was the right choice for the lead single of ARTPOP, DWUW is the right choice for second single. Every other song on the album had dated production that wouldn't have done well on the radio or charts, they're mostly enjoyable songs but the production was not up with the times.

[KURUSHITOVSKA 20,451]

31 minutes ago, i medici said:

Applause was the most radio- and gp friendly song on ARTPOP, i see no reason for you to blame interscope for the failure of ARTPOP. I think they've done a lott well, some singles choices were absolutely amazing. You also can't rely on "some people on twitter" wheter PI was a good choice. They can basically say anything they want, and you'll believe it i assume. I agree with you about her releasing more singles before the album though. 

ARTPOP was the most GP friendly song on ARTPOP. Even my dad loves it.

[AlphaMonster 1,806]

27 minutes ago, Tokyo Rose said:

Applause is her biggest hit since 2011. 

DWUW or Venus would have sunk the era even faster as the lead single, especially with Terry Richardson still around at the time.

They would not. If DWUW received promo applause got, it would reach #1 for sure. Even audio of it has 50 M view. 

[i medici 1,746]

2 minutes ago, KURUSHITOVSKA said:

ARTPOP was the most GP friendly song on ARTPOP. Even my dad loves it.

The lyrics are way to artistic for the gp, the vocals aren't radio friendly, and the beat is just not what the radio wants. How are people going to relate to the lyrics, "We could belong together ARTPOP"

[Tokyo Rose 1,475]

4 minutes ago, AlphaMonster said:

They would not. If DWUW received promo applause got, it would reach #1 for sure. Even audio of it has 50 M view. 

With R. Kelly still in the track and Terry directing the video? Let's not.

She had a lot of nerve to release "TIHTY" after collabing with such scum

[lucastecala 795]

55 minutes ago, AlphaMonster said:

For the last 2 era, I feel like Gaga and/or Interscope were making bad decision on which single to release... Do What U Want or Venus, even Gypsy would perform much better than Applause in my opinion. Applause was a mediocre song from ARTPOP. Now, Perfect Illusion...
All the people who went to album listening party seem to agree that P.I. is certainly not an highlight of the album... 

I think she would be better of without releasing a single before album release to see people's reactions to songs before releasing one as a single. 

That's Beyoncé's strategy actually. Her singles haven't charted spetacularly like they used too, but nobody is paying attention, because she's concentrating the buzz on the albums. I think Gaga should do it too, it gives the artist more creative freedom. Sets them free from this annoying chart competition.

[flopheart 1,865]

Agree!!

[Hexxx 2,244]

If the music sounds good, people will buy it. I don't think it even matters how many singles are released before the album.

[Denys 848]

She just needs to promote PI it is good enough, applause was good to, and no, no promo single or 2nd single b4 the album just promote PI well and let's get a top 5. I believe in that song 

[StrawberryBlond 14,820]

There's nothing wrong with releasing a single before an album, but I strongly believe it should be no more than two. I think promo singles should only be released post-album. I don't agree with this obsession with giving fans a new song every week (even if it's just snippets) in the run up to an album release. It ruins the eventual surprise of listening to a new album in full. I'm old school when it comes to albums - I'm used to listening to them from beginning to end and only knowing how 2 songs tops sound pre-listen, especially when it comes to my favourites. Listening to AP initially was such a let-down because I'd heard too much of it previously. I'd actually put my foot down when she performed Gypsy live and decided not to hear it beforehand because I knew my album listening experience was being doused enough as it was. The end result was that we'd heard practically every song from that album in some form before the album had even got released. Under those conditions, it's no wonder that the album under-performed. There was almost no mystery surrounding it, we'd had too many tasters of it, too many people had heard enough of it and decided they didn't like it. They couldn't be reeled into buying it because of a decent sounding lead single, like artists have been doing for decades. They knew what practically the entire thing sounded like beforehand and they'd heard it all for free. Why bother buying? I'm so glad that she's pulling back on that stuff this era because it was out of control last time and was very detrimental to her.

Thing is, this approach affects other artists too, not just Gaga. Even very successful ones. Calvin Harris's last album, Motion, was a surprising flop. It really sold badly and I think that was partly because he'd put out 4 singles and a promo single pre-release. Plus, Calvin has recently taken to putting out the lead single over a year before the eventual release (he did it with Under Control and will likely do it with How Deep Is Your Love) and he puts out the 'proper' lead single several months before the eventual release. It means by the time his album is put out, his songs have already outstayed their welcome, his audience have got bored. No doubt they look at his new album's tracklist and go: "Downloaded that one, that one....that one......that one....oh, for goodness sake, I'd be better off just streaming the album and individually downloading any new tracks that I think are good." I thought he'd learn not to do that this time, but apparently not. He's just put out his fourth single pre-album and he's had that Ole track floating around as promo as well. When will artists understand that giving people too much before release is asking for trouble, especially in today's world of having the option to download individual tracks off an album? It's like that phrase: "Why buy the cow when the milk is free?" except for music.

[GagaUnderYou 4,981]

It doesn't matter about our reactions, it's her and her label's decision. She did a poll for iTunes festival for the next single and completely did her own thing. Scheiße won a poll for Born This Way's next single and she said she was watching, so singles don't matter before release, we just hope she picks our favourite song after the album is released. 

[Jinzo 9,639]

I already forgot when Joanne is even coming like keep it..   my hype is dead 

But yeah i hope they don't release more singles,  I wanna listen to that album with an open heart and be fully surprised