Redstreak 6,653 Posted December 16, 2014 Share Posted December 16, 2014 Daniel Ek is CEO of Spotify, and he says Taylor Swift pulling her music from the service has kick-started a strategy re-think at the company. “What it has highlighted for us is we need to do a better job explaining to artists how streaming benefits them,†Ek revealed, speaking to Billboard magazine. “The point that’s been lost is that Spotify’s the fastest-growing revenue source the industry has.†He added: “There are many artists to whom, through the labels, we’re paying out millions a year already. Those cheque sizes will just keep increasing.†Last month Taylor Swift opted to remove her entire back catalogue of music from Spotify because she realised ‘her worth.’ The country pop singer had already spoken out earlier this year, lambasting music streamed for free as devaluing the industry. Swift initially requested that Spotify only make her music available to the 12.5 million paying subscribers, not the 37.5 million free users, but the firm declined. Ek confirmed that this policy isn’t changing, at least in the short term: “There are a lot of other places where you can access that music for free, so our view is the only thing that happens by not being in the free service is that the consumer then has to go to another service to get the song, and they will.†“If they stay on the free service there’s a lot more likelihood that the consumer ends up becoming a paying subscriber, thereby generating more revenue,†Ek continued, adding: “And then on top of that we’re paying a considerable amount every single time someone does play a song, whether it’s on the free tier or the paid tier.†The CEO ended with: “It’s something that we keep on discussing internally but right now our stance is the same as it has been before.†http://www.trustedreviews.com/news/spotify-ceo-taylor-swift-made-us-realise-we-need-to-do-better#dT6He8xZZXxMFsFQ.99 Take a moment to think of just flexibility, love, and trust~ Link to post Share on other sites More sharing options...
Spyro 8,438 Posted December 16, 2014 Share Posted December 16, 2014 educate ha! Spyro the Dragon Link to post Share on other sites More sharing options...
Runway 27,876 Posted December 16, 2014 Share Posted December 16, 2014 Swift initially requested that Spotify only make her music available to the 12.5 million paying subscribers sigh Link to post Share on other sites More sharing options...
monsterdreams 1,529 Posted December 16, 2014 Share Posted December 16, 2014 Taylor pulled a stunt to appear wholesome in the music industry Haters gonna need more than a flashlight for my shade Link to post Share on other sites More sharing options...
GlitterGrease 53 Posted December 16, 2014 Share Posted December 16, 2014 SLAY, just upgraded to 3 months of premium for only 99 cents Link to post Share on other sites More sharing options...
hmm 979 Posted December 16, 2014 Share Posted December 16, 2014 sigh I don't see what's wrong with her wanting that though Link to post Share on other sites More sharing options...
Tropico 4,145 Posted December 16, 2014 Share Posted December 16, 2014 I still think Taylor was being unreasonable but it's good to know that they're gonna inform artists more on the benefits so that we don't go through a mess (referring to the debacle caused by her removing her music) like that again. ♢ Social Justice Enthusiast ♢ Link to post Share on other sites More sharing options...
amenART 429 Posted December 16, 2014 Share Posted December 16, 2014 Music not tha Bling Link to post Share on other sites More sharing options...
Valextra 58 Posted December 16, 2014 Share Posted December 16, 2014 They are giving her too much importance, luckily she's not the entire music world, those are her business if she doesn't want to put her music in there, I don't see the big deal, this implore to have her on there make the company a bit ridiculous in my opinion, I understand that it's a big loss for them but whatever at some point, who is interested it's gonna buy her music or find another way to have it for free either way. Link to post Share on other sites More sharing options...
ashamednudist 164 Posted December 16, 2014 Share Posted December 16, 2014 torrent Link to post Share on other sites More sharing options...
Jonna Lee 384 Posted December 16, 2014 Share Posted December 16, 2014 I still think Taylor was being unreasonable but it's good to know that they're gonna inform artists more on the benefits so that we don't go through a mess (referring to the debacle caused by her removing her music) like that again. agreed i like it when u treat me mean it turns my mood from black to blue Link to post Share on other sites More sharing options...
Hauser 1,262 Posted December 16, 2014 Share Posted December 16, 2014 Taylor can keep her subpar music to herself, streaming and spotify is a medium to enjoy music, find new artists, and preview albums before buying them, among other things. Spotify probably could do better and ad new features for it users but I dont see why Taylor's uppity attitude should influence this. Link to post Share on other sites More sharing options...
fucbjk 631 Posted December 16, 2014 Share Posted December 16, 2014 k; Link to post Share on other sites More sharing options...
Gagamel 3,410 Posted December 16, 2014 Share Posted December 16, 2014 Smack ha Taylor... Youtube > Spotify Link to post Share on other sites More sharing options...
Valextra 58 Posted December 16, 2014 Share Posted December 16, 2014 She wants people to buy for her music so she could feel "Important" More like there is not much else to talk about or praise without her big sales. Link to post Share on other sites More sharing options...
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