Coop 15,351 Posted November 30, 2014 Share Posted November 30, 2014 Coldplay's latest single, "Ink," a sweet and mellow song about lost love, is easily the strongest track off their latest, Ghost Stories. However, the band saved the best thing about it for months later: This week, they released a groundbreaking interactive video to accompany it. Chek it out here. The most remarkable aspect of the choose-your-own adventure video: It's actually 300 videos. Directed by design studio Blind, the video allows users to shape up to 300 possible outcomes, while following the story of a man in pursuit of his lost love. The experiment couldn't be a more perfect fit for the song, because as Coldplay well knows, love can be lost in so many ways. With this video, Coldplay joins the ranks of the cutting-edge artists working to push the boundaries of what a music video can be. Last year, Arcade Fire brought users directly into their video for "Reflektor," utilizing viewers' laptop and smartphone cameras. And two years before that, Danger Mouse and Danielle Lupi worked with pioneering interactive video artist Chris Milk to create a Minecraft-esque adventure for their song with Norah Jones, "3 Dreams of Black." Milk also recently created an interactive performance video for Beck's "Hello Again," featuring 360-degree cameras, binaural audio and facial tracking navigation. All these creations have helped to turn music videos into exciting new artistic platforms. And if "Ink" is any sign, they'll only get more immersive and awesome from here. Link to post Share on other sites More sharing options...
SweetEscape 654 Posted November 30, 2014 Share Posted November 30, 2014 This is amazing Link to post Share on other sites More sharing options...
Leo 3,000 Posted November 30, 2014 Share Posted November 30, 2014 The Presets made a music video with 6 different videos running on different sides of a cube, the viewer choosing which one they watch and when. But this sounds way more interactive and open ended. Link to post Share on other sites More sharing options...
monsterdreams 1,529 Posted November 30, 2014 Share Posted November 30, 2014 Why does this make me feel mind blown Haters gonna need more than a flashlight for my shade Link to post Share on other sites More sharing options...
bionic 49,115 Posted November 30, 2014 Share Posted November 30, 2014 That's a really great idea. And it's well executed too. stream bionic Link to post Share on other sites More sharing options...
Morphine Prince 105,341 Posted November 30, 2014 Share Posted November 30, 2014 SLAY ME COLDPLAY Too bad this will go unnoticed here because some Pop girl didn't do it. Link to post Share on other sites More sharing options...
SlayedForTheGod 665 Posted November 30, 2014 Share Posted November 30, 2014 Trey Songs actually has an interactive video for his new song with nicki too Link to post Share on other sites More sharing options...
bionic 49,115 Posted November 30, 2014 Share Posted November 30, 2014 Sometimes I don't know where to click though stream bionic Link to post Share on other sites More sharing options...
GagaMyBlood95 9,915 Posted November 30, 2014 Share Posted November 30, 2014 omg this feels and looks awesome!!! Link to post Share on other sites More sharing options...
FKAJAKE 5 Posted November 30, 2014 Share Posted November 30, 2014 wooooow, that was pretty amazing Link to post Share on other sites More sharing options...
SEVDALIZA 1,274 Posted November 30, 2014 Share Posted November 30, 2014 That was go down EDIT: I meant "so good" wtf is wrong with me today? EDIT2: Oh, I stated singing "Blank Space" and said "go down in flames", that's why I typed that, mess operating from another world Link to post Share on other sites More sharing options...
RAMROD 108,635 Posted November 30, 2014 Share Posted November 30, 2014 I been trying it for 2 days now. So fun. (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ 𝘸𝘰𝘶𝘭𝘥𝘢 𝘴𝘩𝘰𝘶𝘭𝘥𝘢 𝘤𝘰𝘶𝘭𝘥𝘢, 𝘥𝘪𝘥𝘯'𝘵 (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
Hauser 1,262 Posted November 30, 2014 Share Posted November 30, 2014 This is so cool Link to post Share on other sites More sharing options...
MelbHawker 6,583 Posted November 30, 2014 Share Posted November 30, 2014 so ARTPOP Link to post Share on other sites More sharing options...
Coop 15,351 Posted November 30, 2014 Author Share Posted November 30, 2014 How did you finish? My guy jumped into the sea 'cause he saw her there. Link to post Share on other sites More sharing options...
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