o<(0_0)>o What's the main reason for Gaga's fading popularity?

[high heeled fem 3]

1) She was too present in media during the Born This Way promotional campaign and people saw too much of her.

2) She sold so many tickets on the Monsterball, albums with The Fame, singles with The Fame/Monster, won so many awards, made so many great achievements that it was almost impossible to top that again so soon.

3) Judas was a bad single choice. The Edge of Glory wasn't released properly.

4) She waited way too long to start the Born This Way Ball. People thought she was taking a break but in reality she was just getting ready to tour. She should've toured America sooner, and also toured less with TMB.

5) The 2011 VMA performance was maybe "too weird," Marry The Night was a bad single choice.

6) She gained a lot of weight. She started smoking. She wore fur and made a lot of statements she shouldn't. She got too weird/controversial for most people.

7) For someone who put out so many albums and singles it was weird for her to be so MIA. Other people took advantage of that. The other stars stopped emulating her and got more "normal" so being "normal" became cool again.

8) ARTPOP took way too long and it was so overhyped

9) Madonna made so many haters and trolls hate Gaga even more. Katy and Rihanna got bigger during this time period too.

10) Her fans are a big turn off

11) Her hip injury

12) Applause wasn't seen as a strong comeback, so many other songs were huge and Miley was taking the media throne. Roar performed better too.

13) Why wasn't Do What U Want the second single to begin with?

14) She collabed with pedophiles

15) ARTPOP just didn't do it for most people

16) Another media blackout December-March

hands down #6 re fur that ****ed with heads including mine guess that pot filled head in btwb set her cray same with lip stuff

[destructivelove 563]

Decline in quality. Music, music videos, imagery, performances, vocals, etc are not as good as they used to be.

her vocals are literally stronger than ever tho....     lush life says hello

[MonsterofFame 1,785]

Are you familiar with the law of Diminishing Marginal Utility? In economics, the increased consumption of a product, there is a marginal decline utility with continued use. Lady Gaga started not too long ago and already became the massive star she is known for world wide and for a time, millions came rushing to see what she was all about. In a lot of ways, she answered many of those questions and people found more qualities about her they were impressed by, liked, disliked, or outright rebuked. People consumed her art, her message, and her music, but the over saturation sort of unveiled the mystery. Just like when you buy the new iPhone or Samsung Galaxy, there will always be an upgrade to replace a product that will one day be obsolete. Not saying Gaga is obsolete at all but there is a lot of variety from people to choose from: new artists, returning artists, and artists presenting a different style that caters to certain audiences.

Now, when you say she lost popularity, that is subjective since she's still world famous by many accounts. How popular can you get when the world already knows your name? She still has millions and millions of fans that continue to buy what she's selling and spread her brand and influence.

 

The problem with your comparison is that the iPhone is continuing to support it's initial success by its sales -- Gaga is not. Everyone knows what the iPhone is, and sales keep maintaining or increasing (they actually only have been increasing). Gaga, on the other hand, is not selling singles and albums like she did an era or two ago.

 

Popularity is not the same as being successful commercially in the long term.

[Koreku 2,387]

She evolved from being a stage/media puppet and began to grow into her own skin, thus doing what she wants and what she enjoys as an artist rather than being controlled.

 

Gaga's team doesn't appreciate her vision tbh. They abruptly threw Venus under a bus and chose DWUW just because it was an obvious smash with a music video and all. When you pick a theme, you're supposed to stick to it and keep it consecutive. DWUW as a single didn't even fir with the main theme, or message of ARTPOP. 

 

Basically what I'm saying is, a substantial reason to Gaga's decline is the contradiction and unsure-ness of things. It seems like Gaga and her team have so many contradictions and can't properly manage tbh. One wants to be herself, whereas the other one wants a hit that brings in the $$$. It needs to be straightened out by the next era  :sweep:

[Charliie 1,829]

There are some good points. And I'm pretty sure the music industry full of corruption. Do you guys remember what happened at the vmas ?! It was written that it was gonna be Miley's night. The radio weren't playing ARTPOP's singles because the radio loves the Payola girl.

[ryhanna 3,507]

I don't think there's any one specific 'main' reason. It just happens to many artists, they all experience low points and come back stronger eventually...

 

She's been in the spotlight for 6 years now. That's 6 years of being in everyone's faces and over saturation by the media and to a degree, Gaga herself. Her polarising style and music during Born This Way put a lot of people off with the horns and singing about gays and religion. She came off of a string of controversies and low points such as Judas, Marry The Night, and her hip injury. Her last worldwide hit prior to the release of Applause was The Edge of Glory. The new music arguable isn't as good as her older work. The media pitted her against Katy who was at her peak and came off of a very successful era.

 

Many reasons, really. It won't last forever though. Eventually Gaga will pick herself back up, dust herself off, maybe reinvent herself and gain new inspiration and come back stronger. 

[Yanko 9,860]

okay... applause was a hit everyone loves it dwuw was a mediocre hit everyone loves it(with video it would have entered top 10 )

 

and then there was a blackout 7 months without a video and she just gave us g.u.y video for a gift to fans and it flopped 

 

and then she went on a tour 

 

she's not fading    

[SEANGT 5,294]

hasn't been a smash hit pop song since TFM was out 4 years ago. She releases amazing music, it's just not as popular or relatable as it used to be when she was building her career. 

[notamember 667]

Decline in quality. Music, music videos, imagery, performances, vocals, etc are not as good as they used to be.

   

okay... applause was a hit everyone loves it dwuw was a mediocre hit everyone loves it(with video it would have entered top 10 )

 

and then there was a blackout 7 months without a video and she just gave us g.u.y video for a gift to fans and it flopped 

 

and then she went on a tour 

 

she's not fading    

This. Thank you very much.

[notamember 667]

Too many people say that the music isn't as good as it used to be.........what?

It is better than it used to be.

Born This Way > ARTPOP >>>> TFM >>> TF

In terms of musical and lyrical quality

[Mythos 3,199]

During TF/TFM she had something so fascinating and mysterious around her. She drag you into her world, you found everything so amazing and couldn't get enough of her. Since BTW she is just trying to hard, overhyping, crying about not being nr. 1, creating drama where there was none and so on. 

[Andy McQueen 4,484]

I'm not sure.

[tomsches 17,397]

It's just a normal thing if people get over a pop star that has been in the spotlight for some time! Just like people started to hate Britney Spears

[Shadow 6,630]

The problem with your comparison is that the iPhone is continuing to support it's initial success by its sales -- Gaga is not. Everyone knows what the iPhone is, and sales keep maintaining or increasing (they actually only have been increasing). Gaga, on the other hand, is not selling singles and albums like she did an era or two ago.

Popularity is not the same as being successful commercially in the long term.

The problem is that you missed the point of the example and comparison. I was trying to point out how certain products have a limited length of time before it saturates the market. Of course, there is a different in the brand of Apple's iPhones and Lady Gaga's brand. However, the fact that a certain version of technology can and will become obsolete, hence the need to come up with new versions creates a similar issue for the artist, whose brand and image eventually saturates a market of a given cohort and generation of the target demographics her label wishes to reach.

Popularity, the condition of being liked, admired, and supported, applies to commercially successful enterprises. Using the same example, iPhones are a popular Apple product that exude social status, savvy taste in technology, and keeping up with the times when it comes to exploring new music.

Think about the demographics Lady Gaga appealed to when she first broke out... She always refers to the gay community who form a substantial portion of the dance and club scene, which spread her brand into broader markets, pop music women and girls tend to listen to and that is a huge market for pop radio. Once she became mainstream, she was an enigma people were still trying to figure out, but it played into her intrigue and then unpredictability. Once she became saturated in the market, people either found what they liked in her or found something that wasn't for them. Many of those decision makers are still in the market, who she might change in margin, but it remains harder than before to appeal to that demographic. That is why her brand tends to appeal to younger crowds, a fresh mind not as familiar with her brand to discover or rediscover her. Don't you think there is a reason a number of well known artists attempt to reinvent themselves, meaning to change up their brand to appeal to different or new markets?

And if you're one of those tl:dr folks... We're talking about the independent variables of brand and market saturation, which "popularity" is a significant dependent variable which coincides with the dependent variable of commercial success.

[Goosey 3,017]

She's no longer making GP-friendly bops like Bad Romance or Poker Face or Telephone or Just Dance.