Lady Gaga is the newest global ambassador for Tudor, the Swiss watch brand announced on Monday morning. Gaga will join David Beckham to promote the brand's new "Born To Dare" campaign, which celebrates the history of Tudor and its parent company Rolex.
In the new promotional photo, Gaga is sporting the classic Black Bay watch with a red fabric bezel.
"Lady Gaga is a global, leading fashion icon, mindful of everything she wears," the press release reads. "She has turned celebrity into a comprehensive art form. She knows full well that an outfit is a powerful message, an art performance. Every accessory is a way to shape her image, a means to an end."
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