Lady Gaga is about to enter the wine business, TMZ reports exclusively. The Super Bowl LI Halftime show performer is launching her own brand of wine, named "Grigio Girls" after a bonus track on her latest album Joanne.
Gaga's company has registered the trademark in December and will produce "wine, prepared wine cocktails, wine coolers, wine punches and prepared alcoholic cocktails."
"Grigio Girls" is a song written about Gaga's longtime friend and creative director at the Haus of Gaga, who is fighting stage four cancer. "It's about how me and all of our girlfriends would get together and cry without her when she's not around. Because we love her so much and we just want to be strong with her."
An official announcement is expected later this year.