According to sales associates who spoke to Beauty Independent, the JLo Beauty line was removed from Sephora stores. Though customers can still purchase JLo Beauty products on Sephora's website, they will not be found amongst Selena Gomez's Rare Beauty or Rihanna's Fenty Beauty any longer. Sephora introduced JLo Beauty with eight products priced from $18 to $79. Rebecca Bartlett, founder and creative director of brand strategy agency Bartlett Brands, suggests that JLo Beauty’s stumbles at