Although Gaga ain't Beyonce, I feel like there is a general confusion regarding promotion in general. The fact Gaga was promoted heavily in the past does not mean it was the main reason for her success.  I think we all just want to see her perform live again somewhere so we make excused of "do more promo!!" while truthfully, the music and visuals should be enough.   Maybe the reason Perfect Illusion is falling is simply because it's either not good enough or it just doesn't touch