Economy 44,040 Posted January 15, 2023 Share Posted January 15, 2023 41 minutes ago, monstertoronto said: But I think the other point is that pop radio is impacted on the 17th so two more days before we can expect it. Ok that's what I was asking in my comment. Cuz I thought top 40/pop impacted on the 10th for some reason Link to post Share on other sites More sharing options...
nswain1110 2,670 Posted January 15, 2023 Share Posted January 15, 2023 1 hour ago, darkgaga said: Why do they always impact so late. Why not same day as pop. And why is pop also only impacting now. The hype is dead… Regarding the hype bring "dead" - I have to disagree. The momentum for the song is still rolling - popular songs stay in public consciousness for many months. Sometimes a year or longer. Also Radio is a separate and older audience than the much younger Tik Tok crowd who primarily stream. Tik Tok proved that the song can secure a steady audience in streaming. The song is stable in streaming and continues to pick up new listeners. Now the label is banking on further success with a new audience. It's not so much about "hype" as it is about capitalizing on a song that's popular with youth and "new" to older radio listeners. As far as waiting longer on HAC, the label wants as many HAC stations as possible to add BM on impact date. They have a better chance of that if it's already doing well on another format (Pop). Let's just be happy and grateful that an 11 year old album track is having all this success and label promotion. Follow me on Instagram! https://www.instagram.com/natethetrailhunter/ Link to post Share on other sites More sharing options...
Anderson123 31,131 Posted January 15, 2023 Share Posted January 15, 2023 They take so long with these things. Link to post Share on other sites More sharing options...
Debithius 5,056 Posted January 15, 2023 Share Posted January 15, 2023 1 hour ago, darkgaga said: Why do they always impact so late. Why not same day as pop. And why is pop also only impacting now. The hype is dead… 2,2 million daily streams is dead? Link to post Share on other sites More sharing options...
Papergangstuh 2,534 Posted January 15, 2023 Share Posted January 15, 2023 29 minutes ago, nswain1110 said: Let's just be happy and grateful that an 11 year old album track is having all this success and label promotion. They’ll do anything to complain, especially if they can blame Interscope or Bobby. Link to post Share on other sites More sharing options...
Economy 44,040 Posted January 15, 2023 Share Posted January 15, 2023 47 minutes ago, Rifek said: No, it means it is the day all stations get the full accesss to the song to play it How does the access work? Cuz I know some stations can play before impact date so how does impact date work exactly? Link to post Share on other sites More sharing options...
SevenWonder 3,074 Posted January 15, 2023 Share Posted January 15, 2023 It seems super consistent on streaming. Assuming it stays that way for the next few weeks, radio will def help rise on Billboard, right? I want it to go Top 40 SO bad!! Link to post Share on other sites More sharing options...
Space Cowboy 11,664 Posted January 15, 2023 Share Posted January 15, 2023 I've heard it on sun radio in Austin last week, and they're kinda like an indie channel lol Link to post Share on other sites More sharing options...
ChaosP456 73 Posted January 15, 2023 Share Posted January 15, 2023 I've been hearing it every single time I get into a car and the radio is playing, here in Portugal Link to post Share on other sites More sharing options...
Guillaume Hamon 5,563 Posted January 15, 2023 Share Posted January 15, 2023 They're really playing the long game... It may be the smartest move. Link to post Share on other sites More sharing options...
ssslyboy 2,885 Posted January 15, 2023 Share Posted January 15, 2023 1 hour ago, Rifek said: No, it means it is the day all stations get the full accesss to the song to play it This isn't true. All radio stations already have "access" to anything they want to play. The impact date is just the record company putting their stamp on a specific date so that it looks official, and to send a message to any stations that didn't get the memo, so to speak. Radio does not have to wait for permission/access. This is why the song was already Top 30 on Pop before the Pop impact date and already charting on Hot AC before that format's impact date. That said, impact date should encourage stations that aren't spinning it yet to begin because it sends a clear signal that there is an official campaign beginning for the song. Link to post Share on other sites More sharing options...
Creyk 16,836 Posted January 15, 2023 Share Posted January 15, 2023 4 minutes ago, ssslyboy said: This isn't true. All radio stations already have "access" to anything they want to play. The impact date is just the record company putting their stamp on a specific date so that it looks official, and to send a message to any stations that didn't get the memo, so to speak. Radio does not have to wait for permission/access. This is why the song was already Top 30 on Pop before the Pop impact date and already charting on Hot AC before that format's impact date. That said, impact date should encourage stations that aren't spinning it yet to begin because it sends a clear signal that there is an official campaign beginning for the song. So can we expect it to become a hit or not? Link to post Share on other sites More sharing options...
darkgaga 1,632 Posted January 15, 2023 Share Posted January 15, 2023 2 hours ago, Debithius said: 2,2 million daily streams is dead? Okay. It is not dead. But the peak was around Christmas. I understand why it didnt impact then, but why not already the first week of 2023? I just dont get that, and I have the feeling the momentum is lost a bit already. Stil 2.2 M for an 11 year old song is amazing, dont get me wrong Link to post Share on other sites More sharing options...
StarstruckIllusion 41,968 Posted January 15, 2023 Share Posted January 15, 2023 2 hours ago, Rifek said: No, it means it is the day all stations get the full accesss to the song to play it why is there restricted access in the first place? EDIT: nvm Rifek lied Link to post Share on other sites More sharing options...
Economy 44,040 Posted January 15, 2023 Share Posted January 15, 2023 4 hours ago, Economy said: Pop radio still isn't playing it at all here in Toronto... Not even Kiss 92.5 and they are her most supportive major radio station @Creyk u yazzed this Link to post Share on other sites More sharing options...
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