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Instagram is bringing back the chronological feed


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Desperate to reinvent the wheel as it weathers a Senate investigation and cedes more and more of its young user base to platforms like TikTok, Instagram will once again give users the option to browse “a version” of its chronological feed after years of utilizing an algorithmically-generated one.

Instagram head Adam Mosseri shared the news during a Senate subcommittee hearing on Wednesday, where he was repeatedly questioned on a number of topics related to a whistleblower’s recent allegation that the platform knowingly profits off of an online environment that’s toxic for its teenage users.

The concession about the chronological feed seems mostly like chum for sharks, especially considering how widely-reviled the algorithmically-sorted feed has been amongst Instagram’s users throughout the years. First introduced in 2016, the algorithmic feed bumps up posts by users whose content you liked and commented on more frequently, and was later updated to also include “recommended posts” from users whose accounts you might not have even been following.

Instagram was quick to point out that it is “creating new options — providing people with more choices so they can decide what works best for them,” while it is definitely “not switching everyone back to a chronological feed.” Mosseri told Senate committee members that the company is “targeting the first quarter of next year” to launch the new chronological feed. 
 

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Anderson123

Mess. I hate when they update these things without giving users the option to decide. They should allow people to choose whether they prefer chronological or based on your likes. I'm used to Instagram showing the accounts I'm interested in, now gonna have to scroll down all the way or search for users.

Nothing like opening Instagram in public and seeing my insta hunks feed. :madge: Gonna miss those butts.

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Suspiria
10 minutes ago, Anderson123 said:

Mess. I hate when they update these things without giving users the option to decide. They should allow people to choose whether they prefer chronological or based on your likes. I'm used to Instagram showing the accounts I'm interested in, now gonna have to scroll down all the way or search for users.

Nothing like opening Instagram in public and seeing my insta hunks feed. :madge: Gonna miss those butts.

Someone didn't read:ally: it says they will give you the option to decide.

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Anderson123
8 minutes ago, Suspiria said:

Someone didn't read:ally: it says they will give you the option to decide.

My bad. I’m so sleepy. :billie:

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Helxig

Instagram is such a f.uckin mess these days. It's going the ways of Facebook... probably because it's owned by Facebook. These money-hungry corporate idiots will probably keep driving it into the ground anyway, but I am glad to see the chronological order come back. Only took FIVE YEARS of everyone complaining about it for them to cave in and give their users what they want. I hope it's optional though. Honestly, how hard is it to listen to the feedback and provide the services people want. It's like their research is done by robots

I'll be myself until they fūcking close the coffin.
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Frank Potion

Wow something people have wanted back for 5 years since they changed it. It’s good to see TikTok make these dinosaurs sweat a little. :coffee:

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RahrahWitch

An amazing change but I think it's too late now. That change years ago was the beginning of the end for a lot of creators on Instagram, If you weren't already popular then getting discovered/finding others on there was a pain.

I barely use it anymore because It's always the same kinds of posts from the same people, mostly celebs and brands. I'm sure that kind of engagement brings in money but to me as a user It's boring.

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