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George floyd trial: Minneapolis hiring influencers 4 messaging


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BUtterfield 8

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The City Council made the announcement this week, saying they're rolling out a new initiative ahead of jury selection/opening arguments next month ... namely, to partner with influential social media users to share public information with underserved communities -- some of which, they say, might not tune in or have access to traditional news mediums.

The Council described the effort, in part, this way ... "The goal is to increase access to information to communities that do not typically follow mainstream news sources or City communications channels and/or who do not consume information in English."

Fact is ... the 6 users they bring on will be paid $2,000 a pop -- so they're temporarily on the City's payroll. Not just that, but the Council made clear the messaging will be "city-approved" ... which made ears perk up and start to question the whole thing. A lot of people are already speculating the content will be fully pro-City/defense.

Some believe the City wants to avoid that kind of reaction again, and are trying to get ahead of it.

Unclear who the City has in mind to hire -- but for $2,000 ... something tells us it ain't gonna be anyone top-tier as far as mainstream influencers go. It'll also be interesting to see how this plays out in real-time -- especially since the City's already catching flak.

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JRCF29

If you can find time to watch instagram influencers, but not watch the nightly local news, we don't need to be spending thousands of dollars on you

Don't Call Me Gaga
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SamanthaC
27 minutes ago, JRCF29 said:

If you can find time to watch instagram influencers, but not watch the nightly local news, we don't need to be spending thousands of dollars on you

Some people do not have a tv, smartphones, or access to this information. So in theory this wouldn't even work, but I guess they figure people will spend money on a phone before they do tv. We have to be very creative with how we get information out to our parents at school too. 

The Adele of GGD's Member & Rain on Me Awards 2020
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FATCAT
2 hours ago, JRCF29 said:

If you can find time to watch instagram influencers, but not watch the nightly local news, we don't need to be spending thousands of dollars on you

One is less than a minute & sometimes during a 5 minute break at work. The other is at a set time, in most likely a set place like a living room with a TV (if it’s network channels), while the Instagram approach can be accessed 24/7 and doesn’t take 3 commercial breaks and a 5 minute segment on how some lady raises pumpkins in her spare time. Don’t hate on it, it’s a smart strategy tbh

Purr more, hiss less.
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