Valentino Beauty officially launches the Voce Viva ad starring Lady Gaga

[Stephen 29,409]

Omg so pretty! I like this version of the song better. 

[StrawberryBlond 13,285]

She looks FAB.U.LOUS. And I never thought Sine From Above would be its soundtrack! This version is also so uplifting and while I didn't expect different voices on it, it worked out amazingly well. While it probably won't become a single, this will at least make the public aware of it. Perfume ads have been great vehicles for songs before and get a surprising number of views. I'm not usually tempted to buy perfume based on how good the ad is but this really makes me want to see what Voce Viva smells like now.

[Teletubby 117,624]

There is Italian version:
https://www.vanityfair.it/beauty/profumi/2020/09/17/voce-viva-di-valentino-il-video-con-lady-gaga-anteprima