Chinosky 1,909 Posted July 10, 2020 Share Posted July 10, 2020 PARIS — Lady Gaga has landed a new, very fashionable, gig — as the face of Valentino’s upcoming perfume, WWD has learned. The Voce Viva fragrance, due out in September, was conceived by the Valentino fashion house’s creative director Pierpaolo Piccioli and the Valentino Beauty team at L’Oréal. “Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level. “She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.” “Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.” FULL ARTICLE ABOUT THE ANNOUNCEMENT: https://wwd.com/beauty-industry-news/beauty-features/lady-gaga-to-front-valentinos-new-perfume-1203671290 UPDATE: Inez van Lamsweerde and Vinoodh Matadin have confirmed via their IG stories that they will be the campaign photographers! Father, Son, and House of Cucci Link to post Share on other sites More sharing options...
Babylon98 4,830 Posted July 10, 2020 Share Posted July 10, 2020 This is the Nick Knight project he has talked about. Link to post Share on other sites More sharing options...
Pennywise 34,663 Posted July 10, 2020 Share Posted July 10, 2020 YOUR GOD IS NOT HERE MICHAEL NOR WILL HE EVER BE Link to post Share on other sites More sharing options...
Steccazero 3,453 Posted July 10, 2020 Share Posted July 10, 2020 Yeha, the Nick Knight project is this one! People said they are doing somethung very cool and Gaga is very involved. Let's see what they are planning, honestly it doesn't excite me that much. pls get into this ***uettery Link to post Share on other sites More sharing options...
ydnmnme 16,038 Posted July 10, 2020 Share Posted July 10, 2020 2 hours ago, Chinosky said: She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.” “Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for.” Not gonna lie, it’s so pleasing to read this! Good for her! I’m excited to see new amazing pics, videos and more! 𝐼 𝒹𝑜𝓃'𝓉 𝓌𝒶𝓃𝓃𝒶 𝒷𝑒 𝒶𝓁𝑜𝓃𝑒 𝒻𝑜𝓇𝑒𝓋𝑒𝓇, 𝒷𝓊𝓉 𝐼 𝒸𝒶𝓃 𝒷𝑒 𝓉𝑜𝓃𝒾𝑔𝒽𝓉 Link to post Share on other sites More sharing options...
Guest Adarsh Posted July 10, 2020 Share Posted July 10, 2020 This is a sign that she’s ready to come back and you guys are not even excited lol give me a damn break. There’s going to be a whole campaign with magazine and T.V ads most probably. Don’t you want her to get more visibility? Link to post Share on other sites More sharing options...
Anveeroy 56,890 Posted July 10, 2020 Share Posted July 10, 2020 Am I the only one who is very excited to hear this news? Yaay! Stream Kylie-Janet Discographies! Link to post Share on other sites More sharing options...
Cyber Babylon 2,635 Posted July 10, 2020 Share Posted July 10, 2020 4 minutes ago, Aarghya said: Am I the inky one who is very excited to hear this news? Yaay! I'm with you Link to post Share on other sites More sharing options...
COOOK 76,405 Posted July 10, 2020 Share Posted July 10, 2020 Hopefully she'll plug Enigma (the song) to the GP yass! Link to post Share on other sites More sharing options...
gagasicebath 2,340 Posted July 10, 2020 Share Posted July 10, 2020 Oooh, the visuals...I'm salivating already Link to post Share on other sites More sharing options...
Gagalvaro 2,498 Posted July 10, 2020 Share Posted July 10, 2020 YASSSS FINALLY PROMO!!! In september www.twitter.com/AFerreroEscriva Link to post Share on other sites More sharing options...
iAstroLeo 14,206 Posted July 10, 2020 Share Posted July 10, 2020 Will this perfume get more attention than her newly released album? We can't stop winning Link to post Share on other sites More sharing options...
thatfoxyfeeling 11,958 Posted July 10, 2020 Share Posted July 10, 2020 Not at some of you complaining when this is gonna get more promo than Eau De Gaga Link to post Share on other sites More sharing options...
The Z 17,764 Posted July 10, 2020 Share Posted July 10, 2020 YESSSSSS IM SO EXCITED Link to post Share on other sites More sharing options...
The Z 17,764 Posted July 10, 2020 Share Posted July 10, 2020 Just now, thatfoxyfeeling said: Not at some of you complaining when this is gonna get more promo than Eau De Gaga Eau de quoi? Link to post Share on other sites More sharing options...
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