JJ - John Janick (Interscope chairman). SB - Steve Berman (Interscope vice-chairman). All other initials are HDD. LENNY BEER: Speaking of marketing, what was your plan for Gaga leading up to the Super Bowl? JJ: We started talking to the NFL prior to the 2016 Super Bowl, when she sang the National Anthem. Berm was in the middle of that; he beat down the doors to make sure we set her up for this Super Bowl. We did multiple meetings; we brought Gaga in to play Joanne early on.