raised by a member in the Chat section, (which y'all should come and check out), what if Gaga released Perfect Illusion as an Apple Exclusive after a VMAs performance? not only would it create hype for the lead single, but it would create buzz around Apple Music. then, as a global release on September 2nd. just a collective thought that i loved and which restored my faith in a VMAs performance. what do you think? discuss below!