Its so obvious. Some time ago she quietly started to spread information about possible break up to media outlets. The rumours had bubbled under the water for weeks in tabloids and fanbase. But she was always cited as just reliable insider. Now before VMAs and the first single release she brings the official statement to secure a quite lot of headlines and make people sympathize with her. The statement is so general. We still love each other, but we are time bussy blah blah  ... Gaga, your relati