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Madonna BANNED from BBC Radio1 for being "irrelevant and old"


Yves

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She'll only be 40, madge is 56 :emma:

 

Right in the op, it states since 2010, Radio 1 has not played a single person over 40.

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RainingOnMe

:wtf:

Why the unnecessary emote? I was just saying that we've got a LONG time until that happens if it ever does.. :toofunny:

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The article says banned for being old.

But it also says an artist's age is never a factor.

She was older than many artists when 4 Minutes hit #1.

Weird article, the song just didn't catch on or they didn't give it a chance.

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Nothing surprising. They've long hinted this one since 2012 - http://metro.co.uk/2012/09/23/scott-mills-young-listeners-dont-care-about-madonna-anymore-583468/:
 

The Radio 1 stalwart admitted: ‘I don’t think we play Madonna anymore. ‘There is a lot of research, and if you ask a 17-year-old about her, they go “don’t care†… it’s a sign of the times.’ He told Pinknews.co.uk: ‘Things change. It’s a generational thing. I like Madonna, but does a 17-year-old? She’s [Madonna] probably not at the top of their list.’

 

And there's nothing wrong with it either. It's the prerogative of any business unit to pursue their target audience among other things. It's not she's being dropped from radio altogether. 

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