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Alabama Shakes Are Paying Fans $15,000


Cody Draco

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Cody Draco

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On their sophomore album "Sound & Color," Alabama Shakes stretched their music to exciting new parameters, and now the band is looking to similarly expand their visuals. 

Rather than a standard music video, the Athens-founded soul-rockers want to promote their next single "Gimme All Your Love" with a "music film." That is, a short film that utilizes "Gimme All Your Love," a dynamic ballad, as the soundtrack. 

On their sophomore album "Sound & Color," Alabama Shakes stretched their music to exciting new parameters, and now the band is looking to similarly expand their visuals. 

Rather than a standard music video, the Athens-founded soul-rockers want to promote their next single "Gimme All Your Love" with a "music film." That is, a short film that utilizes "Gimme All Your Love," a dynamic ballad, as the soundtrack.


The Shakes have posted a "project" calling for submissions on Genero.tv, a Melbourne, Australia-based website allowing clients to source and generate video content. Other music artists that have utilized Genero.tv for fan-sourced music videos include classic rocker Robert Plant, superstar DJ David Guetta, rapper Aloe Blacc and R&B singer Alicia Keys.   

A brief for Alabama Shakes' Genero.tv project for "Gimme All Your Love" states creatively, it's "wide open." There are some rules though. The short film must be between three and six minutes in length. Digitally rearranging and or remixing "Gimme All Your Love" in any way is not permitted – that said, to smoothly integrated the tune and video content, "directors" are permitted to fade the song in and out, pause it or have dialogue over the track, as long as dialogue is not on top of the song's lyrics.

Alabama Shakes will select their three favorite submissions. The winning director will receive $10,000. Two runner-up directors will get $2,500 each. The three selected directors will then be required to create a "traditional music video edit" as well, utilizing roughly the same video as the "music film" they created, but using the standard track and editing to the exact length of the song, which is four minutes and three seconds.

Deadline to submit for the "Gimme All Your Love" Genero.tv project is 11:59 p.m. GMT, Oct. 8. More info at http://genero.tv/alabamashakes/project/

Source: http://www.al.com/entertainment/index.ssf/2015/08/alabama_shakes_are_paying_fans.html

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monsterdreams

Wish Gaga would do this, we'd all have amazing ideas 

Haters gonna need more than a flashlight for my shade
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SEVDALIZA

Such a fun idea, this could have awesome results

I can see their fans having a sh*tload of work over this, though :deadbanana: 

operating from another world
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