Lady Gaga is the new face of Tiffany & Co.'s new fashion jewelry collection, Tiffany HardWear, Vanity Fair reports exclusively. The Joanne singer will star in the brand's 60-second short film that will air during the Super Bowl on Sunday.
The campaign was created by former Vogue creative director Grace Coddington and features Gaga talking about empowerment and her own creative journey. "In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens," she said in a statement.
Watch the commercial below and don't miss Gaga's epic performance at the Halftime show!
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