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Interscope:"with Lady Gaga we’re still only scratching the surface".


asana15

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asana15

JJ - John Janick (Interscope chairman).

SB - Steve Berman (Interscope vice-chairman).

All other initials are HDD.

LENNY BEER: Speaking of marketing, what was your plan for Gaga leading up to the Super Bowl?

JJ: We started talking to the NFL prior to the 2016 Super Bowl, when she sang the National Anthem. Berm was in the middle of that; he beat down the doors to make sure we set her up for this Super Bowl. We did multiple meetings; we brought Gaga in to play Joanne early on.

DL: It was a huge February for her last year.

JJ: She did the Grammys, the Academy Awards and the Super Bowl. And that January, she won a Golden Globe for American Horror Story.

DL: But at that moment in 2016, did the NFL already want her for the 2017 Super Bowl halftime?

SB: Their process is they’re going to explore a lot of different avenues, and they want to really understand where an artist is in their cycle. Literally, they are in it right now for next year.

JJ: And no one sells Gaga better than Gaga. She was extraordinary in the meetings, really passionate about it.

LB: Her choice of material was genius. My problem with the Grammys was there was so much unfamiliar music. And at the Super Bowl, she came out and blasted ****ing smashes the whole time.

BS: And she strategically threw in the new nugget with “Million Reasons.”

LB: And that was the developing thing she needed. But it was packaged around everything else.

SB: She was so focused. She really wanted that stage to put on a great show. There were non-stop calls with John and [manager] Bobby [Campbell] about where she wanted to go with it creatively. We went down to Houston early and watched the rehearsal, and she was so in the zone. It felt like she wanted to make a statement to every single one of those 117 million people who watch the game in America.

JJ: The great thing is we’re still only scratching the surface. There are going to be so many other things that are going to pop up that set her apart, including Coachella. And then the tour, which is a massive success.

LB: I think she’s going to be on top of the world now for the rest of her career. It’s done.

JJ: She’s going to do this movie with Bradley Cooper—the remake of A Star Is Born—and I know she’s going to kill it.

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ShockPop

They seem very "everything is going nicely" rather than "what can we do to dominate everything"

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Maybe Gaga's contract with Interscope is ending soon so they are saying good stuff about her to have her sign back so they can freeze her and push Selena on TTH even more without an opponent. :nails:

Spoiler

If not explain why isn't  MR on TTH?

 

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Mikey Monster

Yaaaas!!! ❤️❤️❤️ Love all the support that give her she deserves it. She definitely ain't done yet she's coming back for blood ❤️:excited2::firega::tony::ladyhaha:

Mikey McCampbell
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Americano
5 minutes ago, ShockPop said:

They seem very "everything is going nicely" rather than "what can we do to dominate everything"

 

Yup, that's kinda how it works when you've been around for a decade. The idea of dominating is a little unrealistic. 

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Mr Judas

Okay, now spill some tea :icega:

Where was the PI promo when we needed it?

So what is it that you are scratching the surface with? A needle? Cuz we need Gaga to get back on top of her game. And y'all need to scratch faster. :poot:

I'm getting kinda itchy now. :awkney:

Plus i doubt they can make her to be on top of the world for the rest of her career. Let alone her next era. :lana:

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Supersonic
1 minute ago, ShockPop said:

They seem very "everything is going nicely" rather than "what can we do to dominate everything"

Dominating everything is not a realistic goal, nor is it good for longevity of the era or the artist. Prime example: She was everywhere during BTW era (where she actively promoted) and it only lasted 10 months (with FIVE!!!! singles). We're 7 months into the Joanne era, only have 2 singles and more is to come.

The quicker you wank, the quicker you ejaculate. This is slowly-edging towards release.

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1 minute ago, Americano said:

The obsession with TTH is embarrassing. Stop. You're not her management.

Hey don't be sassy. We may not be her management but we have every right to suggest them adding her on TTH since she does have problems with streaming. 

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GagaMyBlood95

I'm glad they know how much potential she still has :applause:

Coachella, ASIB and the tour coming next to slay :excited2: 

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