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Some Tidal's streaming numbers revealed!


ViviLittleM

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ViviLittleM

http://www.billboard.com/articles/business/6777134/rihanna-anti-tidal-exclusive-streaming-numbers?utm_source=twitter

Take, for example, Rihanna's latest single, April's "American Oxygen," which had a one-week exclusive on Tidal before being serviced to other streaming outlets. In its first week, the song received 142,000 streams from Tidal, dropping to 71,000 in week two, according to Nielsen Music. In that second week, streams from Spotify and YouTube counted more than one million apiece, with 79,000 coming from other services. That gave Spotify and YouTube a 96.7 percent share of total streams over the period.

Madonna's one-day Tidal exclusive "Bitch I'm Madonna," released June 18, experienced a similar result, as Spotify and YouTube accounted for 98 percent -- with 91 percent coming from YouTube -- of the song's total first-week streams, despite having the song for one fewer day on their platform (not to mention Tidal's technical issues with the video release, for which it apologized). Lil Durk's Def Jam debut Remember My Name, which came out June 7, did not have a Tidal exclusive and was released to all platforms simultaneously; in its first week, Spotify and YouTube accounted for 83.9 percent of its total streams.

Things get slightly more complex after Apple Music's launch at the end of June, as Spotify and YouTube's shares dropped considerably with the new service. Drake and Future's chart-topping What A Time To Be Alive -- released Sept. 24 after Drake announced his partnership with Apple Music -- had a much more even split, with Spotify and YouTube getting 46.8 percent of streams, which, again, probably reflects Apple Music's share more than Tidal's. But compared to Fetty Wap's self-titled debut album, released the week of Oct. 1, Spotify and YouTube claimed 74.7 percent of total streams.

There are a couple reasons for this particular drop off, of course. The biggest is that both Spotify and YouTube have free tiers, while Apple Music (after its three-month trial period ended) and Tidal do not. The other is scale: Spotify claims 75 million active users around the world (and 20 million subscribers), while YouTube's monthly users are over a billion. In contrast, Tidal announced at the end of September that they'd surpassed one million subscribers, while Apple Music leveled out at 6.5 million in October after its free trial period netted them an initial 11 million.

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Mobster
5 minutes ago, ViviLittleM said:

(not to mention Tidal's technical issues with the video release, for which it apologized)

That was so tragic...:green:

I couldn't care less about Tidal flopping, they basically had nothing new to offer, apart from their so called high  fidelity sound. I still have no idea what it means and if the human ear can even perceive that difference and if so, is it worth the 20$ I believe it costs? I'd say no

But I'm only a man and I do what I can.
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I can not wait until they shut this mess down. 

Just having celeb support isnt really a selling point and tbh the Tidal-exclusives were all kinda lame. 

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Wait Tidal is still a thing.......i tougt they burned that trash and thorwed it in the deep sea where it bellongs

I've got an "F" and a "C" and I got a "K" too And the only thing that is missing is a bitch like "U"
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I'm a big fan of Apple Music and I've gotten past the free three months.. I think it is much superior to Tidal and it's more accessible on mobile than Spotify is. Sure Apple is a money hungry company but when the service is this good I have no problem giving them my coins.

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JusKeepBreathin

Great info. It also shows what a tragic mess TIDAL for all is. The fact that the artists are getting a bigger share means nothing if no one is paying for the service. Also it shows that the people purchasing TIDAL are more influenced by rap and RnB. The Tidal Exclusives just don't work to attract people. 

"Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity." -Martin Luther King Jr.
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