Remember Lady Gaga FANCORPS?

[Rabbit Heart 616]

It's like teams of fans where you do promo for your fave and get points that you can later trade for an item, a cd, vinyl etc. It was available WW and Gaga's "street" team had most member over 20k of little monsters! And BTW era was very successful, Gaga's team should really reconsider this! 

http://www.fancorps.com/casestudies/ladygaga

https://www.facebook.com/notes/fancorps/lady-gagas-fancorps-community-hits-20k-members/10150248824238192